What comes between your idea and selling your first $10,000 program?

Before I tell you, I want you to understand an important truth in the Recommendation Age: not only do your ideal clients NOT know who you are, but they do NOT care who you are!

It sounds quite blunt doesn’t it? Sometimes the truth hurts! I am going to take the liberty and mentor you right now to fully understand the reality of what the Information Age has done to you as an entrepreneur.

Let me summarize this reality so that you understand the playing field fully before you attempt to engage your target market again. Your idea clients are jaded, cynical and listen to what you can do for them through the negative perception of what your competitors are NOT doing.

Yet it is almost ironic, but your ideal clients also want a tested, proven, authenticated person to believe in. And here is the good news, you can easily leverage a little understood law operating in the Recommendation Age—Zipf’s Law—to become the trusted resource for your ideal clients. Zipf’s Law says this: if you build this trust easily, your customers will become clients of yours for life.

So how do you build this kind of trust? In case you were wondering, it’s trust that comes between an idea and easily selling a $10,000 program. But it is not any kind of trust—it must be trust build inside of Zipf’s Law.)

But first let me show you what savvy marketers do today to try and manipulate trust with you. I know you’ve seen the free CD/DVD offers which are hyped up- and get you to buy because you only page for shipping and handling. Then they follow up with a sales’ team that is really a hired boiler house to do whatever it takes to sell you into a high end program. These people do NOT care about you. All they care about is making the sale with this only thought: if I don’t make the sale, someone else will sucker you into your hard earned money.

The problem with this paradigm is that there is no real trust built into the process so potential clients are not educated first about what they need to be aware of before going with any high level mentoring program.

This kind of manipulative marketing is built on hype pure and simple.

Here are three simple steps to build the kind of trust to leverage the Recommendation Age so you can create and sell the most expensive programs in your niche:

1. You must be seen as the Thought Leader of your niche market. You can easily become the standard of your industry by moving the free line where potential clients have the opportunity to educate themselves properly about what they really should be asking any of your competitors.

2. You can offer customized education using this software. Currently, the Expert Positioner Software is the only software that I am aware of that will allow you to leverage Zipf’s Law 24/7. The software is strategically designed to teach your ideal clients the questions that they should be asking of you competitors by delivering a customized free report that ensures a perfect market-to-message match.

When you become the one who does this, you are automatically seen as the credible expert. This software is also designed to eliminate your competitors by positioning them in light of the lowest ranking using a rating scale system (rubric). As your ideal clients self select where they stand in accordance to each question, they are also seeing your competitors from their inability to help them properly.

3. Easily use the Expert Positioner Software to repurpose your content around video case studies. These should quickly summarize a short story that reflects how you have uniquely helped others is a powerful way to exert the kind of emotional connection to your would-be clients who want to trust someone, but are unsure with whom to let their guard down.

Recommendation Age trust is build first on bypassing the negative resistance that your target market has pertaining to your competition. If you do this properly, you can leverage Zipf’s Law to have your ideal clients interested in your highest end programs.

Having video content on websites is much more effective then standard text because it creates a visual interaction with the audience so there for the audience will receive instant information about the website video ad or services available. Video engages viewers more effectively than copy and keeps then on websites longer.

 There are various online presenters out there one example is Marino Olova who hosts a web show on youtube called too hot for words where people will ask her random questions and she will give them an answer however her unique selling point is her breast as you may see in her videos and this has attracted viewers to watch her productions as sex sells, because she has a mass audience who watch her productions she now receives funding form marketing sources such as google where they will post a links on her pages and will get a certain amount of money every time her videos have been viewed.

In the year 2008 it came to knowledge that internet marketing has surpassed television hence why itv had a loss of 600 jobs because they where not turning in enough revenue from advertisement to keep staff on. The reason why the Internet has had such an effect on advertisement is because companies can aim their product towards more of a direct audience. Hence they can place their products on a specific website either 1 of two things that there product suits the target audience which visit that site or website that is popular and has an large audience which visit the website, hence why youtube has taken the nation and advertisement world by storm as they have a mass audience going into millions. Video channels are really growing in numbers because producers can make good money through advertising.

The popularity with video based content such as you tube, facebook and myspace, is growing as people are interested in watching other peoples productions and load up their own productions for the public to watch, same with face book which is a social network site and myspace where you can upload your own videos for your friends and family to watch and also add comments expressing their opinions on what they think of the production.       

Trying to find the most effective way to make income for the ones that rely on you with the direction the economy is taking can be challanging, especially if your responsibilities at home drastically limit your time from accepting a regular 9-5 full time job. If you have been hitting a dead end in your search for employment and need to find an alternative way to make income, then you should search for opportunities in Multi Level Marketing or MLM. There are multiple Multi Level Marketing companies that exist today that can help you make the income you need, and also, allow you freedom to concentrate on other things. In the working world, this freedom is extremely valuable and there is no greater method to reach it than to start a future with the best mlm company.

The superior MLM companies are the ones that sell a product that is far superior to the ones on the shelves in stores today. If you are going to attempt to market a product when someone can simply go to a store and purchase better and cheaper, then you will not succeed. The best methods to earn top residual income is to do your research on the internet to locate companies that have been around for awhile and seem to have had success. A company will not last in the MLM market if they are marketing an inferior product. Even if this seems obvious, there are many who have been lured by a bad promise or product and end up having to backtrack. It is a good idea to know your product and company.

When you have selected the company you want to be a part of, you should start networking. Networking is a important step to a flourishing MLM business especially if you do not already have a network of people that share a similar vision for increasing your income. If you do not naturally have this type of network in your area, you should take steps to be a part of area business groups and social networking parties. You may have never learned of these occasions, but if you live close to a city, you can be sure that there are networking groups available to join and be a part of. You may alsowant to attend some benefit functions for other companies. In this way you will help out a great cause while allowing yourself to learn of new visions and meet new and interesting people.

You will finally be ready to spread the news about your new opportunity when you have found a large network of friends who share similar goals. You will almost definitely hit some roadblocks when you first start out, but that is normal. It will take some time to build up momentum, but it will eventually grow. Since you will have chosen a product that you already utilize and believe in, it will seem much easier to assure people that they require the service or product without sounding pitchy. It is still necessary however to create some bullet points that you want to use when you discuss your ideas with them. If they are able, practice on those close to you to help you feel more comfortable with what you are going to say. (SN:0MA9NTSHJ0530)

Another important fact you should remember as you build your MLM business is to live it out more than you pitch it to people. What this means is that, if you honestly believe in what you are selling, it will show in how you use it and how it is changing your life in one way or another. So if your close friends and family see this and grow an interest, then that is fantastic. If they do not, do yourself a favor and don’t push your new ideas and products on them. If you use too much time trying to convince close friends and family that they should have a vested interest in your new venture, you may lose them as friends. If they want more information on how to join you, they will ask you! For more ideas, go to http://www.topstayathomejobs.com!

Anyone who begins down the path of internet marketing will soon learn there are all kinds of “guru’s” who claim to have the latest trick to boost your search engine rankings.The reality of it is there are some key things to pay close attention to, but a lot of success just comes down to hard work and consistency.  Depending on what keywords you want to rank for, you can achieve success in a week or 2 or it may take months of hard work to get any results.

Asisde from basic webpage SEO stuff to make sure everything is done correctly, the biggest single factor still in your rankings is the number of links and where they come from.  The PR(page rank) of the site linking to you is important, as is the content on that site.  Recipricol links used to work really well (you link me, I link you) but now its really downplayed by Google as a valid method of links.

The easiest way to get links and boost your overall marketing efforts is through article marketing.This is not the path of the least work, it is the best path to get good, long term results.The basic setup is very simple

1. Do some keyword research on your topic.Pick from two to four keywords you will focus on.Make sure the words have decent search volume, but do not go after stuff that is too competitive as they will be very hard to rank on in a reasonable time.
2. Plan on writing 10 - 12 articles of 300-400 words each, using 2 of the keywords with links to your site in each article, with no more than 3 links per article total.Use the kwyword itself as your link text, not http://.
3. Publish 4 of the articles on a major article directory that has good ranking such as Ezine Articles or ArticlesBase.  These have human reviewers so it will take a bit of time to get your article published.  Luckily they do not expect it to be the first time its published, so while you are waiting there you can post it elsewhere.
4. Make sure you use some quality software tools to assist in the spinning of content and links.  Basically spinning allows you to subsitute words and sentences for one another so that you can get a different article from the same basic article.  DO NOT try to use rewriting software - I have seen none that do a decent job - usually it reads like garbage and that will not help your rankings.  If you spin an article right, you can easilly get 10-20 different reading articles from a single article, enough to not worry about duplicate content out there (and possible penalties).
5. The next step is to mass distribute your articles to sites looking for great content.You can do this for free with the slow manual approach, or you can purchase some tools to greatly speed this up.  I usually choose to pay some money in the savings of time.  There are so many things to do, you have to trade off somewhere.  You want to make sure you spread out the distribution - its unnatural for any site to go from no links to 500 links in 1 day - what is more natural is 0 to 10 to 18 to 25 to 40 … over many weeks build the level up.
6. You should start tracking where you rank on the few keywords you have chosen.  After you have about 300 or so links you should start to get decent ranking.  Some keywords that are not as competitive, much less, and of course, some it might take thousands.Your goal on most keywords should be to get into the top 10-15 in ranking, number 1 is nice but sometimes the effort needed to keep and hold it is not worth it.
7. In addition to the article work, you can also use social media accounts to link to each of the articles you publish AND also to your main web site.  You should make a hub pages site and a squidoo lens about your site or niche as well with links to the site.

Sites all want fresh content on them to improve their quality score.  Most look to articles about their niche topic to keep the viewer on the site and get better ranking.  This is exactly why article marketing works - you get links on disribution sites, webmasters get to search for content to add to their site from what is published.

It’s time to dispel some of the myths that surround the issue of joint ventures. JVs are in fact a highly sought after form of business that can create great success and even wealth for those involved. However, as with any unfamiliar business venture, JVs sometimes get an undeserving bad rap. Let’s look at the most common myths of JVs.

Myth 1: JVs Are Complicated

If you were a top market share technology company trying to form a JV in another continent with another top communication company to develop a new cell phone and wireless technology, then yes, a JV could get complicated. But that type of JV is very rare.  Let’s face it – you’re a small business owner or entrepreneur who’s just trying to expand your business or business idea. 

JVs do not have to be complicated. You could form a JV where you simply perform cross marketing of each other’s products.  Or perhaps you share office or production facilities.  The fact is that JVs can be simple and take little effort.

Myth 2: JVs Require All My Time and Effort

Actually, a JV may take less time and effort than you put into your own business. A simple JV agreement may require a once-a-month sales letter mailing, or simply displaying your JV’s products in your store. The point of sharing customer contacts and mailing lists is to get more sales than doing it alone, right?

Also, your JV partner may have complementary strengths that make the entire process easier.  You may focus on the marketing and accounting functions while your JV partner does the production, packaging and distribution. How much more time would it take if you did all that yourself?

Myth 3: JVs Are High Risk and a Money Losing Prospect

A simple JV agreement where you earn a small portion of a sale of your JV partner’s product is virtually no risk.  In an affiliate type JV, you only make money at the time of sale and do not put any of your own money on the line. This is a simple example of a low risk JV, but the fact is when you form a JV, you agree to share the financial risk with your JV partner. You take a financial risk every day when you open your business doors, right?  The key is to control the risk.  JVs are a good way to control the risk and share the expenses.

Myth 4: You Will Lose Customers

If you are recommending products and services that are beneficial to your customers, doesn’t that create customer loyalty?  Your customers are not going to buy from you every time they go shopping or need your service. But by forming a JV that presents additional and quality services and products to your current customers, you have given them added value. Customers appreciate that and will reward you with return business.

JVs are one of the easiest and most successful forms of business partnership. When two businesses enter a JV agreement and agree to prudently control the financial risks and share resources, there is a high risk of success. Go get yours today!

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability.

To discover more Joint Venture Marketing Strategies join his free Joint Venture Marketing Wealth Report.

I use videos like the one above (took about an hour to produce) to help people using my low cost alternative to small business accounting software i.e. Quickbooks quickly learn new skills and techniques they can immediately use to improve their business. I think everyone with a skill should have the opportunity to sell their knowledge online, se here I am going to walk you through how to turn what you know into digital content and sell it to a worldwide audience. The great thing about creating your own digital information product is that you make higher margins when you sell it and if you listen to why customers buy it then you can use these reasons too improve on what you have done and as messages to sell it to other customers.

Online video as popularised by YouTube and Podcasting is central to the method I will share with you for delivering your expertise and knowledge to your target audience. I regularly sell and give away videos that end up being played on all of the above platforms and help small business owners (a vast market) learn new skills to help them improve their business or do more with our system (a replacement for small business accounting software).

To do this properly you have to begin with the end in mind so you need to think carefully about what you are going to share with your target audience and for this you need to create what I call a storyboard. If you have ever given a presentation or a talk using slides made by microsoft powerpoint or apple keynote then you are off to a great start to storyboard your video. In case you are wondering how much this is going to cost I should say that you can create your storyboard, produce your video and get it to your target market without spending any money what so ever.

I have been creating my videos in Podcast, YouTube and downloadable video format for over two years now using a really fantastic tool called Camtasia Studio which is developed by TechSmith a US company, whatever you do watch all of the tutorials before downloading the thirty day fully functional trial. I said don’t download Camtasia yet as soon as it is installed the thirty day clock starts ticking and you need as much time as possible to get familiar with it and produce and refine your first video.

OK now you have to do the homework I have set you in learning some of the tools I have mentioned above and in the next couple of days I will be publishing to this blog (owners permitting) a detailed set of instructions on how I create small business accounting software videos.

The World Wide Web started in 1991 and was mainly used to gain text-based information. Through the years the Internet has developed and now 2/3 of households in the developed world have Internet access. Since television became popular it has been advertisings main outlet. But now in 2008 the Internet has overtaken Television in terms of advertising revenue.

Television networks like ITV have had to make large cutbacks the latest being the Jeremy Kyle show. This is because less profit is being generated from ad income. The Internet has proven more popular to companies, to show their products because of the more practical targeting of audience are the Internet offers. Such as banners that can be applied to a very specific website that only a certain type of people go on that matches who the company want to know about their product or service.

Streaming video on the Internet has taken off massively in recent years, as the Internet became more of a past time as well as a valuable source for information. The main type of web video ad advertising is to put a 10 second add at the start of a popular video. For example at start of a sky sports highlights video there might be an advert for beer or a new car.

Web presenters are often you’d to keep people on a site and usually give some kind of information or tutorial of have to use a service or even the website itself, this may help people stay on a complexly structured website rather than leaving it after 20-30 seconds.

Sites like YouTube have taken off because it has brought all videos from different areas such as music videos, trailers, instructional videos and live performances. Previously you would have to visit separate sites to view the videos you wanted to watch but now it’s all under one roof. The problem with these operations is copyright which is now being cracked down on by YouTube and similar sites.

Attention Smart Copywriters: How to Double Your Sales By Changing Only ONE Word…

Quick question. Which Adwords ad out-pulled the other by almost

double?

1: Easy Self-Defense
For Ordinary People
Fast Personal Protection Training

2: Simple Self-Defense
For Ordinary People
Fast Personal Protection Training

If you look close you’ll see the ads are exact - except for the word “easy” and

“simple”.

So which one is the winner? More importantly why did it win? Go ahead - take

a minute to think about it - I’ll wait.

Drum roll please………..

THE RESPONSE RATE:

1: 0.6% Click Thru Rate

2: 1.1% Click Thru Rate — almost double!

“Easy” Self-Defense, to “Simple” Self-Defense.

So what’s the difference?

Rhythm and Cadence. Read this out loud and you‘ll hear the difference.

Simple Self-Defense
For Ordinary People
Fast Personal Protection Training

Hear the “Simple” with “Self”.

Not only is this important in getting more click thru’s but absolutely vital

in your long copy ads!

It’s not enough to get people to read our entire letter… we want them

to get lost in it. Be excited -enriched - eager to take in everything

we say and buy now!

In my copy - people tell me all the time, “Shaune, it just didn’t ‘feel’ like I

read 8 pages of copy” - but they do… sometimes it’s a lot more.

That’s what copywriters mean when they talk about the “grease-slide”. Sadly

they never really tell you how to accomplish it.

But fear not, because I’m about to show you with this example…

Here’s how to combine 3 or 4 elements and accomplish a fast and furious

greased-slide in your own copy…

This is part of a headline triad. Written by a student in one of my past copywriting
coaching programs. It uses:

- Rhythm and Cadence -
- Power of 3 -
- Ellipses with a Crescendo -

This is for a Fertility Doctor. Keep in mind you CAN’T use hype in
this market. You have to be sensitive and use gentle persuasion - or what

I call Indirect Persuasion.

               There is A Doctor Who Will Listen. Dr Tina Will…
                Hear Your Concerns - Answer Your Questions
                             And Help You Become Pregnant.

Can you hear the rhythm in that?

It’s short - crisp and helps with what I call
“The Speed of The Read”.

The reason?

- The “ear” and “er” and the end of “Hear” and “Answer”.

- “Your” in the middle of both phrases in the middle line.

- “ns”: at the end of “Concerns” and “Questions”.

It gives it a really nice rhythm don‘t it?

One word of warning: If you do this too much, it’ll sound like poetry.

As you know we are NOT writing poetry!

All we are doing is increasing the “Speed of The Read”. So
people will actually read - get - and take immediate action in

our sales messages.

So use this technique “sparingly” throughout your copy and watch

your response and profits soar!

I use many other unique techniques that nobody else teaches in my 12 week copy coaching program. You can get a taste with this free upcoming teleseminarand find out what it takes to be a copywriter in these tough economical times.

Nobody talks about it. Yet it’s a must for boosting response and should be the “Primary Purpose” of all your Sales Copy…

A lot of master copywriters will say the “Primary Purpose” of your ad is to:

 ”Grab attention.” They are dead wrong!

First, grabbing attention is only good if you grab the right attention

from the real buyers that make up your market.

Then at best - it’s only “a” reason. It is NOT the “Primary Purpose”.

Neither is “Offering a solution“.

Or educating the reader with all the reasons they should choose you

over the competition.

Even proving all your claims falls short of this primary purpose.

Now don’t get me wrong - all are incredibly important.

But I have proven time after time - test after test - your “Primary Purpose”

is to…

Understand - Empathize - and Emotionally Connect.

In this day in age we are all so jaded by the standard sales message that tells
us how great we are.

We need to FEEL it - your prospects need to FEEL it!

This is the MOST important element to thread through your sales copy.

I know for sure that when your prospect “feels” it, they BUY.

This goes beyond the traditional sales message… past the building of rapport.

It’s deeper - much deeper.

Although there are many ways to accomplish this, here are two tips:

1) Stop trying to solve people’s problems in your day to day life. Listen -

just listen! Be with them - be “in the moment.”

Let them know they’re heard - understood. Doing so will internalize what

true empathy means. Do it long enough and you’ll begin to write with

true empathy.

Quick note: True empathy is a matter of feeling how other people feel without

actually going through the problem/situation yourself.

2) Get your hands on every ad you can from Brian Keith Voiles… he’s brilliant

at threading empathy throughout his letters.

In fact, Brian and I are the only two that talk about empathy. In my 12 week copy coaching  program I spend a great deal of time explaining how to use this valuable tool to emotionally connect with anybody you choose.

Get your chance to be part of a free upcoming teleseminar where I discuss with John Manley the importance of being ‘unique’ as a copywriter — and how this can assure you a steady income. Even through this ‘recession’.  

In the world of competitive business, you have to do whatever you can so you won’t be left behind.

If you are not making enough moves to aggressively promote your business, the business that you have established with your blood and sweat may just be eliminated in business competition. You need to have the proper marketing strategy to attract customers to your business.

But what comprises a top and well-known business?  Aren’t they the businesses that are seen on business cards and freebies such as pens, umbrellas, etc.?  But these are real materials, what about internet promotion?

Well, of course, you can give free business promotional materials online.

You can try giving free ebooks.  Ebooks would go well if you are selling electronic gadgets such as computers and mobile phones.  Because of a lot of competitions, selling electronic gadgets is hard but by adding ebooks as freebies, customers might get interested in buying  your products.

These ebooks may be something that your customers can use to compare the products.  For example, the ebook will contain information on the different features of the electornic gadgets, and also the advantages and disadvantages. This business promotional material will give a plus factor to the customers and also it will testify that you really know your product line that can help attract customers to do business transaction with you.

Another example of promoting your business online is by sending free online newsletter.  This would attract a number of customers by sending updates and articles about your products.

Once they found out that your business is beneficial, there is a tendency that they will refer your business to their other friends.  Your newsletter’s main goal is to attract a number of customers and to tell them about your business.

You may find this a bit odd but brochures will also do the trick in promoting your business.  You can add on to your site an online brochure ready to be downloaded by your visitors.  You can ask a professional graphic designer to do the brochure os you can even try doing it by yourself.

The brochure will comprise of your business attention-getting logo and maybe some freebies from your business.  For example, your business is connected with food then adding a sample recipe would attract the customers to try out your business.  This again can have a submininal effect on your customers thus reminding them if your business everytime they see your brochure.

The key here is doing the proper strategy.  You can spend money to invest on properly promoting your product.  But because of this good business promotional material, your customers will always remember you.

Article by Van T and read more about him here