Channel Letter Signs Can Give Your Business An Edge
The first thing you see when you walk up to a store it is sign. Beautiful and unusual signs are now becoming more and more popular as businesses want to separate themselves from the competition. In the United States, the electric commercial signage industry has now grown to more than 2 billion dollars. Leading the charge are channel letter signage.
One product that has gained in acclaim in the last few years is channel letter signs. Channel letters are built to stand out from a structure and are lit with neon or LEDs lights. Channel letters are able to endure high winds and various weather conditions while being lightweight and versatile as they are built of aluminum. For a nice soft glow, lights are placed at the back of the channel letters and are the latest trend.
Channel letters are usually built with aluminum sides and backs and include faces that are colored acrylic. Face lighting means letters that are lit from the interior using either neon or LEDs lights. Made of aluminum with the backs built out of clear polycarbonate, halo lit channel letters are considered the opposite of face lit letters in the electric signage industry.
There are two mounting methods for channel letters, the raceway or the direct mount. When letters are attached to an aluminum box called a raceway which is then mounted to the wall of a structure, it is called raceway mounting. The raceway box includes all the wires and power supplies. In the case of direct mounted channel letters, the letters are attached directly to the structure. To connect the wiring to the interior power supply, holes must be made into the wall. While direct mounting may offer the sign a sharper look, raceway mounting is less difficult to install and maintain.
Until recently, neon was the only selection for illuminating letters. However, now, channel letters can be illuminated using LEDs lights. Many businesses are choosing to have their signage lit using LEDs lights in an effort to be more environmentally friendly. Installed at the back of the channel letters, a string of LEDs lights can be set up to offer spectacular lighting effects. Using LEDs lights will enable your storefront sign to stand out from the crowd as they are incredibly bright and highly energy efficient. Channel letters can be illuminated using a variety of colors. In the case of LEDs lights, red is the most popular and the least costly option at the moment. The next most popular selection is the color white.
Channel letter signage will provide your business with 24 hours a day client awareness but are considered to be a bit more expensive than the more traditional options. They will be noticeable from a greater distance than conventional sign options and will attract passerby throughout the day. This may translate into higher brand recognition and additional sales. Getting more clients through the doors is ultimately the goal of every business around.
Tags: advertising, business signs, marketing