Aboriginal Buying Group

Selling products to Mexico is easier than ever.The USA sells the most products to Mexico than anyone else.Mexico is importing every product that you can imagine, products like consumer goods, electronics, health and beauty and more.

Few companies do a great job selling in Mexico. These are companies like Proctor & Gamble and other large players.  They visit US trade shows, organizations and many companies.  I constantly have someone in San Diego visiting from Mexico to speak with me on how they can find products of all kinds to export.

We are alwayslooking for new products to export to Mexico?  Mainly wholesale distributors and retailers.They look for goods that are a good fit for every retail and wholesale channel.

Why do they do this?  Why are they so eager to buy US products?  Simple, they don’t have Mexican made products they can sell and they want to be the first to carry a new American product.  They know if they are the first to market with a new product they can make a lot of money very fast.  After that they just restock their customer’s shelves.

The big question I’m asked by my consulting clients is: how do I get started exporting to Mexico?

To export to Mexico you can be passive or active.  You can go after the business or wait until they come looking for you, and believe me, if you have a good product, eventually they will.

—Passive Approach—

The passive approach to getting business is to make sure Mexican businesspeople can find you.  Here are a few tactics on how to reach exporters:

-You have to make sure your products are in US trade shows. You don’t have to go yourself, maybe a customer sells at trade shows or you hire a broker that goes to trade shows.

Many companies forget to place a valid phone number you can call from Mexico.  This includes your website, product labels, business cards and brochures.

-You need pricing and product specs ready to go.  Make sure you already know what your international price will be.  It’s usually much lower than your US price, especially if they will pay the export fees and transportation.Don't forget to include all the specs in your marketing material.

—Active Approach—

If you are serious about selling to Mexico and would like to do it NOW you have to be more active.You have to go after the market, the distributors, wholesalers and retailers and notjust wait for them to come to you.

It is imperative that you at least have an idea about the Mexican market before you sell.The same products that you see in the USA and priced lower in Mexico?   How much are they paying to import and transport those products?   What are the profit margins for the distributors and retailers?   Where could you sell your products?You have thousands of stores in Mexico including supermarkets and convenience stores?

Once you learn more about your target market and you develop your price strategy it’s time to find customers.  Visit Mexican trade shows, look for US distributors already selling in Mexico and find brokers.

After you educate yourself a bit more on the Mexican marketplace you also need to determine what kind of support your new found customers will need in Mexico.  Do you have a product that sells itself or do you need store promotion, POS (Point of Sale) material, sales commissions, or some other support.

You will not "just sell to Mexico". You will need to market your products or they will fail.Everything is possible.  I’ve helped companies sell products like mayonnaise, water, margarine and other products that sell themselves in this fashion.  But if your product is not a “first necessity” product or name brand, chances are you’ll either have to do some promotion or give a very good price to distributors and importers.

Jorge Olson formed the Mexico Sales Alliance to export and sell products to Mexico from the USA and from Europe.  If you would like to export your products to Mexico visit http://www.MexicoSalesAlliance.com

Buying a car would be fairly good, more suitable and reasonable if you just prefer to have it from the best car dealers. Still, because of the multiple retailers of car at present in service on the market, it is predictable for the buyer to go through a little distress and panic while seeking and by getting one.

If you have in mind on buying a used car after some time, you have to start searching the top and most trusty used car traders in your place. It is proper to know that your car dealer is operating within your place or community. Otherwise, the deal, no matter how good and attractive it is, would be rendered futile.

What are the ways you consider finding and selecting the best dealer as you prepare to get the car of your own choice? Here are some useful guidelines and suggestions for getting the right auto dealership for example the Bentley.

1. To find a whole list of used car dealers in an area, it possible better if you would utilize the use of yellow pages or a craigslist, which is an online version of the yellow page. Contact details as well as office addresses are provided for your reference. Therefore, you may surely interact with the merchandisers if you are planning to set up negotiations for probable price settlement.

2. Get quotes from four or more dealers and read car dealer reviews. This is the process of comparison shopping. If you think it is a complexity, you can find quotes through the telephone or via online. On their Websites, brokers generally uncover their terms and tenors for car financing and marketing convention. When doing such a contrast, you are instantly and a more clearly formative which quotes from which trader would be realistic and reasonable for you.

3. It would also help if you would pay attention to the counsel and proposal of the experienced, co-workers and buddies. It is a common that people look at actual experiences of others. In this case, you can ask other people over practicality and effectiveness of a dealer. Thus, you are immediately getting detail on whether a dealer you bet would be the best or not. Realistic dealership practice from real people you know would somehow make you something clear about the planned contract.

4. Confirm accuracy on the Security and Exchange Commission otherwise the city/municipality registrar throughout the legitimacy of used car dealer. Undoubtedly, it is consistent and knowledgeable to supervise a business with officially authorized and duly acknowledged car dealers. Need it be emphasized? Unregistered car dealers could suggest more attractive and inevitable packages, but after some time you should ask yourself, is the risk all worth it? Of course, it is not.

5. Check on the showroom and the car list of the car dealer. The best car dealers frequently have appealing and simplified product offerings. If you are planning to buy a car model that you haven’t see on the showroom, you may ask the dealer if ordering the car from the firm would have additional payment. If the used car dealer asks for further fees, drop it. Best car dealers would always control themselves appropriately and offer no extra fee for their service.

The relationship marketing strategy developed from the direct response marketing campaigns popular in the 60’s, 70’s and 80’s. These campaigns emphasized the importance of customer retention and continued customer satisfaction, rather than an emphasis on individual transactions, and per-case customer resolution.

What is Relationship Marketing?

Relationship marketing is a type of strategic marketing that targets it’s audience with more direct information on the specific products and services a customer may have interest in. It differs from other forms of marketing in that it seeks to retain customers by building relationships with them, rather than a direct or intrusive strategy, which focuses on acquisition of new clients by targeting majority demographics, based upon prospective client lists purchased from third party sources.

As traditional marketing took off in the 60’s and 70’s, companies found it more difficult to sell consumer products. The original model had developed into a system, which focused on selling relatively low-value products in mass quantities to a higher volume of consumers. Since the beginning of modern day marketing platforms, many methods have been developed in an attempt to broaden its scope. Relationship marketing grew out of this era, and is one example of an attempt to expand the reach and applicability of marketing.

Simply put, relationship marketing focuses on targeting the relationship of company to customer. If you have an existing customer base, it makes sense to learn what these customers like about your products and services and how you as a company can improve on this. If you build on the good relationships you already have with your customers, and create customer loyalty, this is more valuable than putting energy towards always attempting to gain new business.

Defensive Marketing vs. Offensive Marketing

Relationship marketing can be understood in simple football-like terms of offensive and defensive approaches. “Defensive” marketing and “offensive” marketing are terms that were coined by C. Fornell and B. Wernerfelt in 1987.

Defensive marketing describes attempts to reduce customer turnover, increase customer loyalty and retain the customer base already in place, by keeping them happy with your service, and interested in your products. In contrast, offensive marketing seeks to obtain new customers and increase purchase frequency. Defensive marketing focuses on reducing, or better managing customer dissatisfaction, while offensive marketing focuses on “liberating” dissatisfied customers from competitors and moving them into the offensive marketer’s customer base essentially getting customers to switch teams.

Customer & Consumer Relationships

Relationship marketing is a key collaborative strategy to retain customers. It is essentially an offshoot of customer and consumer relationship management. The theory is this; attracting new customers is more costly, yet less profitable than developing existing client loyalty. By developing and promoting your existing client base through research and an understanding, you will create a loyal client base for years to come, with less expense and higher returns. Building lasting relationships with the clients you already have is a recipe for long-term marketing success.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing
firm. He exemplifies how to profit from Joint Venture relationships by
creating profit centers with minimal risk and maximum profitability.
Join his JV Wealth e-zine at Tags: Deal Making, Entrepreneurship, Income, Joint Ventures, Making Money, Strategic Alliances, Wealth
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