Archive for October, 2009

Ned the Newbie, The Once Frustrated And Somewhat Desperate Marketer Learns The Target Traffic Drawing Power Of Search Engine Optimization.

Saturday, October 31st, 2009

Ask Ned the Newbie about his online marketing background he will sheepishly tell you how pathetic he was and how he was the poster boy for the frustrated and desperate marketer, who didn’t have a single marketing muscle in his body. Then look out because once Ned tells you how bad he was he gets really wired and can’t stop talking about the search engine marketing strategy that turned his Internet Marketing experience into an enjoyable and profitable one.

I really like Ned, probably because I see so much of myself in Ned.

I think Ned found me just in time though, he had already started pulling his hair out and had his finger nails chewed to the quick by the time I got to sit with him.

That was Ned, but not anymore, Ned is a new marketing man now.

I like to ask the friends that want to learn from my experience questions that make them think. Open ended questions so they can’t get away with a YES or NO answer. This makes them think and actually learn more as they answer.

Because I teach my clients how to do things for themselves I frequently ask open ended questions so I know they are understanding the strategies that will help them get what they want, which is targeted visitors to their web site.

Now let’s ask Ned the Newbie some questions and see if it helps you. Ned does tend to get a bit excited and much like myself can start babbling and get off on tangents, so I will edit his responses to keep them direct and short. :)

James: Ned, what was the turning point in your online business? The point where you were losing money and the point where you started getting noticed?

Ned: James when you taught me about optimizing my web pages for search engine traffic I stopped spending money and started learning search engine optimization, and after a few short weeks I was seeing the traffic increase yet I wasn’t advertising at all.

James: Excellent, but you actually were still advertising, but instead of cash out of pocket it was a learning curve and you spent your time, which is still money, just not out of pocket, and that investment of time gives a great return on the invested time.

James: Okay next question Ned. Do you have any idea of the money you saved by learning search engine optimization?

Ned: I know that I didn’t make any money from my advertising or web site before learning from you, but I stopped paying for advertising when I started learning about keywords, content and
search engine optimization. So for now I would say I have saved all my money.

James: So you are saying that you really didn’t start seeing anything positive until you took the time to learn how to earn and build a list of target group subscribers? I did exactly the same thing until I learned about two really helpful forum owners, Mike Merz and Lynn Terry, from that night on my Internet life was changed for the better.

James: Next question Ned. How long did it take to see any positive results for what you have learned?

Ned: This one is easy James. I started see changes in my own mental state almost immediately because I started understanding what I wasn’t doing that was causing all my stress. So there
were positive results right away.

The next results I noticed were in my cPanel (control panel) for my web site. There were visitor showing up and my advertising had stopped, yet my visitors were increasing. I wasn’t making any money yet, but I was getting more people to my site and even a few emails from interested visitors.

It was almost a month before I put any money in my pocket and that moment goes down in history as the most positive thing that has happened to my online business. A definite turning point. :)

James: Thanks Ned, that was great and keep up the great job you are doing.

Developing an Acne Diet 101

Friday, October 30th, 2009

An acne diet is a very interesting idea. After all, who has not heard the saying that chocolate gives you pimples? Just about everyone has. If you think about it its not so far-fetched that by watching your diet you could prevent acne.

Although creating a good acne diet can be very hard. Being based on your body’s responses to certain foods makes it very personal. There are guidelines, but each individual’s progress will mostly be trial and error. Monitor your skin closely. Make note of any changes. You might even try taking pictures with your cameral a few times a week. At the time your skin clears stick the diet plan you were following.

Here are some simple rules to get you started on an acne diet:

* 1. Increase your protein intake - Some dermatologists believe that protein is associated with clearer skin. This is because protein contains an enzyme that limits the production of oil. Oily skin tends to be more prone to breakouts.

* 2. Avoid carbohydrates - Do not take all carbs out of your diet. But you should keep them limited to about 40 percent of your diet. Carbohydrates contain compounds that stimulate oil production. This is why common knowledge says that junk food leads to acne. Actually it is just that junk food is high in carbs.

* Drinking green tea is very good for you - Real green tea is the best, try to drink it Brewing the green tea is the best way to drink it. However, if you can’t stand the stuff, then natural green tea drinks will do. Androgen production will be limited when you drink green tea. Androgen is a hormone that will wreak havoc on your skin.

* Limit your total intake of salt - Salt usually contains iodine. This being the reason table salt can be called “iodized salt.” For some people with acne, iodine can be a major inflammatory agent.

You must watch your diet and what you put on your face. You should know what ingredients are in your beauty products if you have acne. Those who are prone to acne should look for oil free moisturizers. These being the least likely to aggravate your skin. Consider switching over to mineral makeup. Dermatologists are under the belief that mineral makeup can fully help alleviate your acne problems while enhancing the results of your acne diet.

Real Estate Investing Ideas For Today’s Market

Friday, October 30th, 2009

The term real estate investing likely brings a number of things to mind. If you are already familiar with real estate investing you may think of short sales, bulk reo investing and virtual real estate investing or you may think of it in terms of real estate portfolios and real estate retirement plans. Likely you also wonder how these things will factor into your life as a real estate investor in the current economy.

There is a great deal to know about real estate investing. Getting the most out of real estate investing education involves being familiar with basic RE info. Whether your target is short sales, bulk reo sales, virtual real estate or improving real estate investor abilities, you need to know some real estate investing basics. Review these three real estate investing basics that even some experts don’t yet know:

1. You will always end up with a positive yield when you invest in real estate investing education. You can create thousands of dollars in potential wealth with each real estate deal. Knowing how to get that wealth is the key to success. Learning as much as possible about real estate will increase your odds of success whenever you do a real estate deal. A small investment in your education can yield big results when you implement your learning.

2. You can succeed in real estate investing in any economy. Many people are under the misconception that success is possible in real estate only when the economy is good. In reality, poor economies are great for real estate investors. You can often buy properties at deep discounts. Also, you might find deals that simply could not exist in a booming economy. Poor economies can turn based on active real estate investing. When the economy is not so good, short sales, bulk reo sales and virtual real estate are great. You can save yourself from financial difficulty along with others by knowing how to do these deals.

3. You do not need to have a great deal of money if you want to be a successful real estate investor. You can succeed in the real estate investing arena no matter how much money you are working with. There are a lot of deals that you can do with other people’s money. If you appear to be a solid investment you may be able to use a private lender’s money. An investor who is a good investment knows as much as they can when it comes to real estate investing. This will help you show private lenders that you are a good investment if they do not know about real estate investing themselves.

You can generate lots of wealth by real estate investing. You can create income regardless of the economy. Using knowledge of real estate investing, short sales, bulk reo sales and virtual real estate you will be able to create success for yourself. Knowing some real estate investing basics and applying them will help you succeed as a real estate investor.

Marketing your web site - Part 3 - Using Email, e-books, letterhead and magazines

Thursday, October 29th, 2009

Using Email to market your web site

This is a very touchy subject. One that needs to be addressed and that you need to understand. Email marketing falls into three categories. First is simple, you place a signature line in your email program that automatically adds your signature block to each out going email. This signature line identifies your web site and a brief tag line or catch phase. Every time you respond or send an email, your signature advertises your business. No problems with that. However, the next two types of email marketing are very touchy.

By now, everyone has heard of SPAM. Your definition may be different from mine and from the governments. However, you look at it, SPAM is unwanted email. Now email marketing requires that we send emails to our potential customers. This can be done either with or without their permission. Sending email without the permission of the recipient put us in a bad light. Often resulting is negative feelings and responses from the recipient. This is bad for business. If you piss off the potential customer, well…. they are no longer a potential customer as they have deleted you email and won’t be visiting your site. You have wasted valuable time and money. So, the only people you will be sending any marketing emails to will be those that have requested information from you or have agreed to receive information from you. This is called permission based email.

Where can you find people who are willing to receive your emails? First provide a place on your web site to gather the names and addresses of your visitors. Offer them something in exchange, such as a free publication, or your newsletter, or something else of potential value to them. Let them know when they sign up that you will from time to time be sending them information. Include in the email a means to unsubscribe at any time. As people sign up you are building your email list which you can market to as often as you like. I wouldn’t recommend more than twice a month.

There are other web sites that maintain a list of people who want to hear from your. This permission based method is usually based on a particular subject matter. Such as hobbies, business ideas, child care etc. You can find them on the web by searching for mailing list.

Emails are an inexpensive way to keep in touch with your customers. If you have a brick and motor store, try to get the email addresses of your current customers and add them to the list as well. You will be surprised at how much extra business can come from a personalize email about a special you are offering for their support over the last year etc.

Using E-books to market your web site

What can your own E-zine or E-book do for your business or web site? How about:

Sell more products or services. An e-zine/e-book can increase your credibility, making it easier to sell your product or service as well as those of others in which you have a stake.

Attract more affiliates to help sell your products or services. This form of advertising is viral in it approach. E-zines and e-books get passed from person to person. Creating more interest which makes people want to jump on board and become part of that success.

Establish yourself as an expert in your field, creating more ‘believability’ and trust.

People don’t buy from strangers. With you e-zine or e-book you become better known to them. When the time comes they need or want your products or services, there’s no question who they’ll buy them from — YOU!

Show your visitors and clients everything you can really do for them, maximizing your sales efforts.

Build a base of customers who are ready to hire you, buy from you, evangelize for you and create more fans for you.

Effortlessly spread the word about your business via “viral marketing.”

Create new revenue streams from selling ad space and recommending other products that you’re an affiliate of. See our affiliate page for more information.

Become a recognized publisher. Have others writing your articles, advertisers paying for exposure in your publication.

Here is an IMPORTANT point, capture the email addresses of your Web site visitors, gaining permission to market to them over and over again and multiple chances closing the sale. Not to mention the sales of other products or services.

Keep in touch with all of your customers, prospects, and associates — on a regular basis.

Simple tips for creating e-zines and e-books

Package your knowledge on a regular basis into tips and articles that can be reprinted in other publications for tons of additional exposure and traffic. There are thousands of ebooks and e-zines in publication today. Most are specialized in a particular segment of the web or interest. When you find an ebook/ezine that reaches the people that may be interested in your product or service. Contact them to see if they take outside articles. If they do, send them an article or two that you may have written. Include information on your business and its web site If they publish your article, your name and web site will be listed. This is a great way of getting free advertising and traffic to your site.

Another way to get articles for your e-books is to find someone to write them for you. Much like the process above but in this case you are the one publishing the material. Use your web site, chat rooms, forums etc to advertise for articles.

Save thousands of dollars printing and postage by producing your newsletter online instead of printing it. Adobe Writer is a good program for your e-books and any email program can be used for e-zines.

We have several resources in our download area on ebook. One of the better programs for creating ebooks is Deadeasy although not free it makes a great tool for creating ebooks. If you would like more information on Deadeasy, click here.

Using Letterhead to market your web site
Every business uses paper to correspond with its customers, vendors and other businesses.  Many small businesses and home based businesses today use the computer a and a word processor to generate this correspondence whether it be printed or electronic we all do.  So how can we use this correspondence to market our business?  Simple, create a letterhead template and make it your default document when ever you create a business related correspondence.
In your letterhead template make sure you have your website address and you company slogan (if you have one) prominently displayed.  I have even seem some letterhead lately that simply has the website address listed and no physical address as many companies are Internet based or figure that you will have access to the Internet and can visit their site to look up the street address if needed.  This is actually a clever move, in that it get you to visit the site, which is what our marketing is trying to do to begin with.

Using Magazines to market your web site
Those articles that you wrote or had written for your business can also be sent to magazine and newspapers for publication.  Each one that is printed is free advertisement for your business that last for years.  Just think how many issues are passed around from person to person before they end up in the trash.  I saw several magazines at the Laundromat that were from 1996-1998 that people were still reading.  You can do a search on the web for publications in your area of expertise.  Visit their web sites and find the editors email address.  Be sure to find out the policy for submitting an article for publication and follow it.  Some editors don’t like it when the mail box is full of unsolicited articles that do not conform to their policies and will just trash the email instead of replying to you.

Real Estate Investing Tips & Techniques

Wednesday, October 28th, 2009

The term real estate investing likely brings a number of things to mind. If you are already familiar with real estate investing you may think of short sales, bulk reo investing and virtual real estate investing or you may think of it in terms of real estate portfolios and real estate retirement plans. You may also consider what roles these things play in your life as a real estate investor in different economies.

There is a great deal to know about real estate investing. The best way to optimize your real estate investing education is to know the basics ahead of time. No matter whether you are interested in short sales, bulk reo sales, virtual real estate or just enhancing your knowledge as a real estate investor, knowing some real estate investing basics will help you succeed. Here are three main real estate investing concepts that many experts do not even know:

1. You will always get a positive yield with real estate investing education. You can create thousands of dollars in potential wealth with each real estate deal. Knowing about getting that wealth is the key in the end to your success. When you know about real estate your odds of success increase with each real estate deal. A small investment in education has the ability to yield big results when it is implemented.

2. You have the ability to succeed in real estate investing in any economy. Many people think (wrongly) that you can only succeed in real estate when the economy booms. You should remember that a bad economic situation is not usually bad for real estate investors. Likely you will be able to find properties at deep discounts. Additionally, you may find deals that would not exist in a booming economy. Real estate investing may also turn the tide for a poor economy. When the economy is not thriving, short sales, bulk reo sales and virtual real estate can all thrive. You will have the option of saving yourself and possibly others from serious financial difficulties if you know about these types of deals.

3. You do not need a lot of money to be a successful real estate investor. You can succeed in real estate investing no matter how much money you have. There are lots of deals that you can use other people’s money to do. If you are a good investment private lenders may let you use their money. An investor who is a good investment knows as much as they can when it comes to real estate investing. This will enable you to show people who have money for real estate investing but may not know how to use it that you are a good investment.

A good deal of wealth can be generated with real estate investing. You will be able to create an income no matter what the economy. Using knowledge of real estate investing, short sales, bulk reo sales and virtual real estate you will be able to create success for yourself. You will be helped to succeed as a real estate investor by knowing real estate investing basics.

Internet Marketing And Permission-Based Email Marketing

Tuesday, October 27th, 2009

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

Bulk REO Investing Profit Strategies (The Basics)

Tuesday, October 27th, 2009

The recession in the U.S. economy has resulted in more foreclosures than experienced by any other generation of Americans. Yet well-funded investors in real estate are seizing upon this opening to profit from an profoundly profitable new opportunity.

The real estate investing strategy du jour is called ‘Bulk REO Investing‘ and is a real monster.

Take a just a minute to consider the basics of this highly profitable business.

Understanding the notion of Bulk REO’s requires understanding of the foreclosure process.

Mortgage lenders faced with a non-paying home owner send a large volume of threats, warnings and documentation to the borrower who is late. Following a period of time determined by the lender, formal foreclosure proceedings begin. From that time through public auction is called ‘preforeclosure’.

The defaulted property is ultimately auctioned, thus completing the foreclosure process. If the property is not purchased at auction, ownership reverts to the original lender. This property is then considered to be ‘Real Estate Owned’ by the lender, also known as an ‘REO’ property.

Local real estate agents are usually used to resale REO properties at retail price to the general public. However, REO properties are now frequently sold for far less than their ‘book value’. But the price of receiving such great pricing is the need to purchase multiple REO properties (a ‘package’) rather than individual properties.

The REO investment packages available today have provided a way to profitably capitalize on the U.S. recession. The most successful Bulk REO Investors will have a well-respected source of funding for their transactions. Some sources of funding for these transactions are: personal funds, hard money lenders, commercial lenders and non-conventional sources such as private investors and hedge funds. Additionally, one man is becoming very well known in the field of bulk REO investing, and his name is Sal Buscemi of Dandrew Capital Partners, a New-York based hedge fund.

Multiple Streams Income Online

Monday, October 26th, 2009

The key to making multiple streams of passive income online is to diversify your services or products a person should not have only one source of passive income online but multiply sources.

E-books, affiliate marketing, audioproducts and advertising are ways to create a passive income from the Internet.  A lot of people focuses on only one of these products, and by doing so, make a healthy stream of passive income, never thinking that anything could go wrong.  But what if something does?  Your online business could hit some hard times close down, or your customers can decide to take go elsewhere.

Creating a multiple stream of passive income insures one’s security.

Diversify

How does one go about creating multiple streams of passive income?  How about taking a product you have already produced and diversifying it.

If you already have already written an e-book think about making an audioproduct from it.

If your e-book is a “How to book” that could quality you as an expert.  As such, offer your services to other business that is in need of a consultant.  Offer to advertise for them on your website.

Expert Site

An expert site is just another term for a membership site.  If you are an expert in your field, set up a website that caters to novices who are willing to pay a fee for your expertise.

However, one can’t just call him or herself an expert and have people willing to pay them for their services.  Although, there are probably some instances of that happening, but to create multiple streams of passive income one must have a product or business they have already established.  The experience one has gotten from running an online business or selling a product will establish them as an expert.

Advertising

Advertising is good way to create multiple streams of income. A person can advertise google adwords on their website. They can also set up a website specifically geared to advertising for other companies.

Reseller

What is a reseller?  A reseller, resells other people’s services and by doing so earn themselves an ongoing residual income.  For example, a person sells their services as a Webmaster, your job would be to repackage their services and sell them to other businesses. Therefore, when they get work you get paid.

Online Auction Business

One way to generate additional passive income is to start an online auction business.  There is also an option of starting your own eBay online.  The difference between establishing another eBay online and your own individualize online auction business is that you can cater to specific items.  For example, if you know about antique clocks then that could be your online auction business focus.  Or maybe you know a lot about antique cookware or works of art.

It all depends on where your interest lay.

Time

When creating multiple streams of income it is important that a person does not spreading themselves too thin. Staying focus is the key, which is why it is so important to have at least one or two products, which you are diversified.  It also makes it easier because one already has a product and does not have to take the time to find one.

Passion

Don’t diversify just to diversify, have some interest in what you doing.  If you don’t any interest in what you are doing a person can easily get bored, which can cause them to make mistakes, which can cost them money. Passion in anything is rare but without it one can get lazy and static.

Conclusion

There are many benefits to creating multiple streams of income like more money, security, if a problem happens with one line of income you have several to fall back on.  If you already have a stream of passive stream income from the internet coming in that is good, but take the time to see if you can generate that into multiple streams, which will be even better.

Beauty Tips on How to Maintain Your Health and Beauty Inside and Outside

Monday, October 26th, 2009

The topic of health and beauty tips probably makes you think of cosmetics, natural skincare, organic foods and other health practices. Things like dietary routines, exercise and your mental and physical health are important to your health. Of course, how you act and your self-perception are undeniably determined partly by physical appearance. This can even impact your health given time. Insure that you remain as healthy and beautiful as possible by always understanding all your options.

Health and beauty are major science players in the research arena. These are a few of the biggest players:

* Health and Beauty Protective Agents - Health and beauty defense agents help your body stay resistant to problems. This can entail taking a daily vitamin to keep your body healthy. It also can involve the use of cosmetics and natural skincare to protect from environmental weathering. It might also incorporate agents to protect you from free radicals which may cause skin cancer. Healthy and beauty protection has a lot to do with your emotional well being. Include meditation and organic foods in your daily lifestyle in order to maintain a low stress level.

* Getting to Know Natural Skincare - In recent years natural skincare’s popularity has increased dramatically. This occurred as people discovered that some of their cosmetics were hurting their skin. They discovered that the best route to healthy skin was natural skincare and cosmetics. These items are frequently comprised largely of organic foods. They often incorporate vitamins that will benefit you topically and internally. Understanding the science behind natural skincare is vital to your successful implementation of this healthy and beauty essential.

* Getting to know anti-aging elements - The anti-aging category includes many different health and beauty practices. In the end, your anti-aging goal is to convince your body to act in a more youthful manner. This may mean that you will be using cosmetics or natural skincare to keep skin acting healthy. It can mean implementing a vitamin regimen to fool your body into acting younger. In the end this will lead to fewer pains! Often you also end up with improved memory and higher levels of physical stamina. Anti-aging can be a comprehensive process that involves eating organic foods as well.

Your health and beauty depend on your perseverance. You will lose your body’s health and your physical appearance if you do not monitor them properly. Knowing how and why your body works with certain health and beauty products will yield the best results. Your personal health and beauty routine will rely on vitamins, cosmetics, natural skincare and possibly organic foods in order to create a perfect blend of total well being.

Real Estate Investing Basics For Today’s Market

Sunday, October 25th, 2009

A number of things likely come to mind when you think of real estate investing. If you are already familiar with real estate investing you may think of short sales, bulk reo investing and virtual real estate investing or you may think of it in terms of real estate portfolios and real estate retirement plans. You may also wonder what type of role these things can play in your life as a real estate investor in different types of economy.

There is a lot to learn about real estate investing. Knowing the basics of real estate investing education is a good way to get the most out of every lesson. You will get the most out of anything to do with short sales, bulk reo sales, virtual real estate and just improving real estate investor abilities by knowing some real estate investing basics. Here are three main real estate investing concepts that many experts do not even know:

1. Real estate investing education is a true investment that always has a positive yield. Every real estate deal has the potential to create thousands of dollars in potential wealth. The knowledge of how to get that wealth is the key to your success. When you know about real estate your odds of success increase with each real estate deal. A small investment in education has the ability to yield big results when it is implemented.

2. You have the ability to succeed in real estate investing in any economy. Often people think that you can only be a success in real estate when the economy is good. In fact a bad economy is not a bad economy for real estate investors. Likely you will be able to find properties at deep discounts. In addition, you can find deals that simply would not exist in a booming economy. Real estate investing often is what turns the tide for poor economies. When an economy is less than thriving, short sales, bulk reo sales and virtual real estate can prosper. You will be able to save yourself and others from serious financial difficulties if you know how to do these deals.

3. You do not need lots of your own cash to be a successful real estate investor. You can make real estate investing a success regardless of how much money you have. There are lots of deals that you can use other people’s money to do. Private lenders will let you use their money if they know that you are a good investment. The best way to look like a solid investment is to have an in-depth knowledge of real estate investing. This will help you represent yourself as a good investment to private lenders who do not know how to make money in real estate investing.

Real estate investing is a good way to generate a great deal of wealth. You will have the ability to create income in any economy. By using a base of knowledge of real estate investing, short sales, bulk reo sales and virtual real estate you can create success for yourself. Knowing real estate investing basics will help you succeed as a real estate investor.