Archive for October, 2009

Real Estate Investing 101

Saturday, October 24th, 2009

Real estate investing probably makes you think of a number of things. You may think of real estate investing as real estate portfolios and real estate retirement plans, or you might focus on short sales, bulk reo investing and virtual real estate investing. You may also wonder what type of role these things can play in your life as a real estate investor in different types of economy.

There is a great deal to know about real estate investing. The best way to get the most out of your real estate investing education is to be familiar with some basic information ahead of time. You will get the most out of anything to do with short sales, bulk reo sales, virtual real estate and just improving real estate investor abilities by knowing some real estate investing basics. Review these three real estate investing basics that even some experts don’t yet know:

1. Real estate investing education is a true investment that always has a positive yield. Every real estate deal has the potential to create thousands of dollars in potential wealth. Knowing how to get that wealth is the key to success. Knowing more about real estate betters your odds of success when you do a real estate deal. A small investment in education has the ability to yield big results when it is implemented.

2. Real estate investing success is possible in any economy. Many people think (wrongly) that you can only succeed in real estate when the economy booms. You should remember that a bad economic situation is not usually bad for real estate investors. You frequently can get properties at deep discounts. You could also locate deals that would not exist in a booming economy. Poor economies can turn based on active real estate investing. When the economy is not so good, short sales, bulk reo sales and virtual real estate are great. You can save yourself and others from major financial woes if you know how to do these deals.

3. You do not need a lot of money to be a successful real estate investor. You can make a success of real estate investing no matter how much or little money you have. There are a lot of deals that you can do with other people’s money. If you are a good investment private lenders may let you use their money. An investor who is a good investment knows as much as they can when it comes to real estate investing. This will help you show private lenders that you are a good investment if they do not know about real estate investing themselves.

A good deal of wealth can be generated with real estate investing. You will be able to create an income no matter what the economy. You can create your own success using your knowledge of short sales, real estate investing, bulk reo sales and virtual real estate. Real estate investing basic knowledge will help you succeed as a real estate investor.

Internet Marketing And Permission-Based Email Marketing

Saturday, October 24th, 2009

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

Real Estate Investing Basics For Today’s Market

Friday, October 23rd, 2009

It is likely that you think of a number of things when you hear the words real estate investing. Depending on how familiar you are with real estate investing already, you might think of real estate portfolios and real estate retirement plans, or you might focus on short sales, bulk reo investing and virtual real estate investing. You probably also wonder how these things play out in real estate investors’ life in the current economy.

There is a lot to learn about real estate investing. The best way to optimize your real estate investing education is to know the basics ahead of time. Whether you are interested in short sales, bulk reo sales, virtual real estate or just improving your abilities as a real estate investor, you need to know some real estate investing basics in order to succeed. Here are three real estate investing basics that even some experts do not really know:

1. Real estate investing education always yields positive. Every good real estate deal represents thousands of dollars in potential wealth. Knowing how to get that wealth is the key to success. Learning as much as possible about real estate will increase your odds of success whenever you do a real estate deal. Implementation of your small educational investments yields big results.

2. You can succeed in real estate investing in any economy. Many people think (wrongly) that you can only succeed in real estate when the economy booms. In reality, poor economies are great for real estate investors. You frequently can get properties at deep discounts. You might also find deals that simply would not exist in a booming economy. Poor economies can have the tide turned based on real estate investing. When the economy is not so good, short sales, bulk reo sales and virtual real estate are great. You will have the option of saving yourself and possibly others from serious financial difficulties if you know about these types of deals.

3. You do not need lots of your own cash to be a successful real estate investor. You can succeed in real estate investing no matter how much money you have. There are a lot of deals that you can do with other people’s money. If you are a good investment private lenders may let you use their money. A good investment will know as much as they can about real estate investing. This will help you show private lenders that you are a good investment if they do not know about real estate investing themselves.

A good deal of wealth can be generated with real estate investing. You will have the ability to create income in any economy. You can create success for yourself using knowledge of real estate investing, short sales, bulk reo sales and virtual real estate. You will be helped to succeed as a real estate investor by knowing real estate investing basics.

Email Marketing’s Role In Internet Marketing

Friday, October 23rd, 2009

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

Bulk REO Investing In The Mortgage Meltdown Era

Friday, October 23rd, 2009

According to bulk reo expert Sal Buscemi, Bulk REO Investing is proving to be one of the most lucrative fields of investment during 2009 and beyond. Bulk REO Investors profit by purchasing groups (commonly called “portfolios”) of properties from lenders who have repossessed the properties and have urgent need to release pressure from their balance sheets. Due to the urgency of the balance sheet needs of the financial institutions coupled with the investor’s ability to buy a package of REO properties rather than individual properties, it’s frequently possible for a well-capitalized bulk reo investor to acquire REO packages at extremely attractive prices.

To get the full details, I chatted with Salvatore Buscemi of New York-based distressed asset hedge fund Dandrew Capital Partners.

“Dandrew Capital works by making offers to financial institutions on the basis of a percentage of unpaid principal balance. This means that if we make an offer of 60 cents on the dollar for a package of mortgages with a remainder of ,000,000 in principal balance, then we’ll pay ,800,000 to acquire that package” says Buscemi. There are probably few people who are better positioned for the present economic downturn than Salvatore Buscemi and Dandrew Capital Partners. “Several years ago, everyone in the financial world thought that there would be no end to the booming real estate market. That made it very challenging for us, since we began marketing our distressed real estate asset fund before the real estate market began to fall apart.”

But Buscemi is obviously on the right side of the market trends. “Clearly, our strategy has been vindicated. Our fund is fully subscribed and we have plans for starting another fund exclusively for foreign investors.

What is particularly interesting about the way Dandrew Capital monetizes their property investments. “At the conclusion of our reo portfolio transactions, we own multiple properties which must then be monetized to bring a return to our fund. To do this, we resell our properties to retail home buyers via seller financing. By cutting traditional lenders out of our transactions, we are able to sell our properties quickly and at very attractive terms” says Buscemi.

The future seems quite bright for astute Bulk REO investors.

This article was originally published on BryanEllis.com. It is republished here with complete authorization of the appropriate copyright holders.

Making Money Through Product Resell Rights

Thursday, October 22nd, 2009

Resell rights come in many forms and sizes. They can come in large packages with many products bundled together and offered for an almost suspiciously low price. Or they can be offered on a single product for a four-figure sum. There are also different types of rights offered allowing you to do different things.

Basic resell rights only give you the right to sell the product. You cannot claim the product is your own and you do not have permission to offer the resell rights to anyone else. Basic resell rights are usually the cheapest, so it may be easier to make a profit. Check the terms for how much you can charge for the product or if it can be given away, perhaps as a bonus with something else. There may also be conditions for distributing the product from membership and auction sites. If you are buying rights to software make sure you know the product well enough to deal with any troubleshooting enquiries. Some software rights sellers are prepared to deal with enquiries themselves. The product may also come with a web sales page that you can use, but check for any restrictions.

Master resell rights often include a web page with the product. They give you the right to sell the product and you can also pass on this right to your customers. However that is as far as it goes. Your customers cannot give the resell rights for the product to their customers. The best master resell rights packages will include a zip file containing everything you need to put on your download page.

There are two types of resell rights that may be referred to as private label rights. One type is where you are given the resell rights for a finished product and you are also allowed to put your name on the product as the author. This type of product is a ready-to-sell information or software product. You cannot change it other than put your name on it.

The second type of private label rights is also known as source code rights. The product is not a finished ready-to-sell item. Instead it will be the raw source material that you can use to produce a finished item. Programs will be in the source code format; information products will be in a word processor format, like MS Word.

You can change the product in any way you want. You can add your name as author, add more content, omit parts or split it into several products. You may also be able to sell resell rights and even master resell rights. Terms and conditions should be posted, so check them carefully. Most private label rights packages also come with a web page and graphics that you can use for selling.

If you have found a resell rights product that you think you can sell you need to do some basic market research before purchasing. How many people are searching for this type of product? How many competing products are there? Have you seen the product available elsewhere?

If you are going to sell on the internet you need to have access to the following skills. You must be able to edit web pages, create payment links and upload the product and web pages to a server. If you are buying private label rights you must also be able to edit the product. This is especially important if you are buying rights for software.

There are many ways you can sell products on the internet. You can usually set up your own website or add the sales page to your existing site. You could invest in pay per click ads or ezine ads. You could write articles. If you have private label rights to a book you can use some of the content to produce articles or even a free report for viral marketing.

Resell rights offer the advantage of not having to produce your own material. However, you need to be sure the product is good quality and that you have a good marketing plan.

Making money over the internet: A 5 step formula

Thursday, October 22nd, 2009

Getting rich is the dream of many. And internet is a good medium to get rich fast. But  one have to do a great deal of homework and consistent effort  to get rich. In this  short exposure I will  outline the five step procedure to make money using internet.

Step1. Have a basic knowledge  about internet.

Internet is a vibrant medium. It is also highly dynamic and evolving. What is selling  today may be considered garbage tomorrow. So anybody planning to do an internet business should have a basic knowledge about internet, its evolving trends and the possibilities.

Step2: Get  a business idea:

If you think that you have ingenuity, originality and enough time, you can   workout your own business idea. Or if you are ready to research a little you can get enough articles discussing  original business ideas. If you are a butterfly on the internet,   you can adapt the idea  from a successful business site (of course without infringing the intellectual  property rights) and make your own variations of it. If you are still lazier you can approach a consultant for the purpose. The important thing is that you must have an idea.

Step3: Work out the idea to minute detail. 

An abstract idea like “I should have a site selling books” will not fetch you money. So many things have to be decided upon. What content you should have on the site, how you interact with customers, how do you prevent frauds, how do you advertise your site and so on. Another very important thing is the user interface .In all these things a consultant may be of help to you, but if you want to learn and innovate he may be a hindrance too. This phase is a little time consuming, but it lets you weave dreams about your business. Also it is advised to document your design dreams. because  these forms the  blueprint of your business.

Step4. Implement the business:

Once you have the complete idea of a web business you must start implementing it. If your site permits you can go for an incremental implementation, starting with a minimum set of features and adding new features gradually. This will help you to start earning from an early stage. The advertisement can go side by side. In many phases you may have to get external help or advice.

Step5 Constantly improvise.

As  I have said earlier trends in internet are changing at a rapid phase and if you do not make changes in the interface and working style of your site will not be liked by people. So you must constantly watch competing or similar sites and evolve your site over time. The feedback from the users is a  good  indicator  in this regard. Also you must be willing to diversify ,expand and even divert your business according to market forces and user needs.

I would like to get your feedback regarding this article. Please feel free to mail me your opinions.

All About Bulk REO Investments

Wednesday, October 21st, 2009

The recession in the U.S. economy has resulted in more foreclosures than experienced by any other generation of Americans. But challenge always gives rise to opportunity, and opportunistic real estate investors are rising to the challenge.

Bulk REO Investing’ is the name of the new strategy, and it’s captured the attention of many well-heeled investors.

Consider with me, if you will, the fundamentals of the Bulk REO business.

Understanding of the foreclosure process is central to understanding Bulk REO investing.

As a home owner misses a payment or two, the lender sends the predictable barage of threatening letters and warnings. Following a period of time determined by the lender, formal foreclosure proceedings begin. The ‘pre-foreclosure’ time starts with filing of foreclosure paperwork and concludes at public auction.

Foreclosure is completed when the defaulted property is auctioned. If there are no buyers at the foreclosure auction, the lender regains title to the property. This property is then considered to be ‘Real Estate Owned’ by the lender, also known as an ‘REO’ property.

Local real estate agents are usually used to resale REO properties at retail price to the general public. But as a consequence of the weak economy, lenders are frequently selling their REO properties far below their actual value. Lenders are willing to do so in exchange for the buyer’s agreement to purchase a ‘package’ of REO’s rather than a single property.

Qualified real estate investors are increasingly finding once-in-a-lifetime opportunities in these REO packages. The most successful Bulk REO Investors will have a well-respected source of funding for their transactions. Some sources of funding for these transactions are: personal funds, hard money lenders, commercial lenders and non-conventional sources such as private investors and hedge funds. Additionally, one man is becoming very well known in the field of bulk REO investing, and his name is Sal Bushemi of Dandrew Partners, a hedge fund in New York.

Affiliate Marketing- How to Make a Fortune Promoting Other People’s Products

Wednesday, October 21st, 2009

Right now, one of the hottest topics in the IM world is “Affiliate Marketing”.  While it has been a steadily growing hot topic for several years now, it seems to have escalated to a new level of buzz on the internet lately.  A lot of high end products have been released in the last month that teach both newbies and experts how to become Affiliate Money Making Machines.Some simply train you how to promote other peoples products through a more basic approach to internet affiliate marketing and some are advanced training courses on what is called “CPA” marketing.  Basically it all boils down to this- you make money promoting other people’s products.

I want to challenge you to consider getting into affiliate marketing if you have not done so already.  It is a great way to make money quick and it is one of the easiest low cost business start ups you can do.  Furthermore, if you do not have a product to sell, than this is your answer.  You can get started today!

Check out what Internet Marketing Guru Jimmy D. Brown has to say about this topic.

How to Make a Fortune Promoting Other People’s Products

By Jimmy D. Brown of “Affiliatenaire”
…………………….

There must be a reason why some affiliates succeed and some
fail, a reason why some affiliates profit moderately and some
affiliates profit substantially.

There must be a reason.

There is.

And that reason is this:  “super” affiliates start, sustain and
strengthen relationships with subscribers.

It begins and ends with a list.  Even a small one can be a
powerful, profitable mechanism if you follow these 7
guidelines…

1. CAPTURE THE OPTIN FIRST.

Instead of sending traffic directly to your affiliate link,
send them to YOUR site where you offer some kind of list for
them to join.  (Hint:  Mini-course works best)  Once you have
them on a list, they become an asset.  If you send them directly
to an affiliate page and they don’t buy,  they’re gone forever.
On your list, you can follow-up  with them
indefinitely.

Note:  You can even redirect them to your affiliate link AFTER
they join your list, effectively getting them where you wanted
them to go in the first place.

2. DIFFERENTIATE THE OFFER.

Instead of sending out the same, tired, lame advertisement that
every other affiliate in the world sends out, write your own.
Trust me when I say that many people find it  OFFENSIVE when
they receive two dozens duplicate emails from two dozen list
owners all promoting the exact same thing in the exact same way.
And even if they don’t find it offensive, it’s not as effective
if you simply rinse and repeat what everyone else is doing.

Hint:  Here’s how you differentiate…

3. SPEAK FROM EXPERIENCE.

Nothing - nothing - nothing speaks louder than RESULTS.  If you
want to lose a few pounds, who do you turn to?  Someone  who is
still struggling with their own weight or someone you’ve seen
drop 35 pounds?  Exactly.

The way you make your mailings / ads different is you speak
from your own personal experience.  This product or service that
you are promoting as an affiliate, how has it been useful to you
personally?What results have you personally accomplished? When you
used it, what happened?

Note:  If you haven’t personally used the product, then shame
on you for trying to make a quick buck from it hocking it to
others!

4. OFFER A COMPELLING INCENTIVE.

Another way to be different - and to dramatically increase your
chances of getting a sale as an affiliate - is to offer some
kind of compelling incentive if someone buys the offer through
YOUR referral link.Whether it is a special report or access to
an audio recording, personalized consultation or advertising, a
private training call or existing products and services, this
can be a highly effective method of converting fence-setters
into paying customers.

In order for it to work well, it must be UNIQUE (I.E.  You’re
the only one making the offer) and USEFUL (I.E.  Something of
great perceived value to the reader).

Note:  Don’t have anything to offer?  Don’t worry!  There are
many ways to easily obtain extra incentives:  conduct an
interview, hire a ghostwriter to create articles / reports for
you, buy reprint rights to other products, assemble a bunch of
free articles and other resources into a private access site,
etc.

5. LOOK FOR RESIDUAL OPPORTUNITIES.

Rather than exhaust your efforts on purchases that give you a
one-time commission, why not make the most of your marketing by
looking firstly for offers that pay out ONGOING monthly
commissions for your referred sales?

There are many different residual income generating services
such as membership sites (ranging from Mazda Miata’s to weight
loss), stock photos and clipart, hosting, autoresponders,
databases (from hiking trails to sermon outlines) online
magazines and a variety of other subscription based
opportunities that reward you with monthly recurring commissions.

While you definitely want a variety of types of affiliate programs
to promote, your priority should be in identifying and promoting
those services and programs that will pay you month after month,
instead of only one time.

6. BUILD A SALES ARMY.

One of the biggest untapped sources of income in any list is
that of “turning subscribers into partners”.  In other words,
find those on your list who are interested in making money and
provide them with training and materials to promote affiliate
programs as well.

This has a two-fold advantage for YOU:

* First, if you find 2-tier affiliate programs, you can get
your subscribers to join the program through your referral.
Anytime they get a sale, you’ll earn a commission as well.  You
effectively get free commissions from their effort.

* Secondly, you can use their efforts to build your own assets.
For example:  If you provide them with a 10-page report to give
away to promote their affiliate link, you can include a page in
the report promoting YOUR list!  You effectively get free
subscribers from their effort.

7. MONETIZE FOR MULTIPLE STREAMS.

As your own list continues to grow, you certainly want to
diversify in your offerings.  (Not to the point of bombarding
your list with offers every day of course!)

* Promote other affiliate programs.
* Create your own products.
(Even short $10 reports will earn profit!)
* Establish joint ventures.
* Co-author products.
* Cross promote.
* Conduct surveys.

There are MANY ways to make money from you list and keep your
list growing, growing, growing!

Remember, it all comes down to:  starting, sustaining and
strengthening relationships with subscribers.

And that’s how you make a fortune as an affiliate promoting
other people’s products.

…………………….

Jimmy D. Brown is the author of “Affiliatenaire”, teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week.  Discover how you can get cash in
the bank without a website, experience or even an idea!
Visit http://momentummarketingblog.com/affiliatenaire

…………………….

There you have it.  From the guru himself.  If you would like to learn more about internet affiliate marketing or internet based home businesses, please check us out at momentummarketingblog.com.  Here you can check out our blog or even subscribe to our newsletter.

Making Money With Niche Sites

Tuesday, October 20th, 2009

If you want to make money with your niche site, draw visitors to your site by niche marketing. There are many things to know to earn profit from niche marketing. These things dictate exactly how to plan your attack to successfully market to customers in your niche in order to make money.

Firstly, make a vast research to truly understand your niche and all of its shades. You must clearly define your niche market and make sure that the people in that niche market are willing to pay you for what you are offering them.

People from all over the world will use keywords to search for information about their topic of interest, and if have chosen your keywords after careful research they will come across your niche site on the search engines results. Your keywords should be in your domain name and preferably, they should be your entire domain name. This tactic will increase the traffic to your niche site and thus the chance to earn more profits.

High website ranking is the key to attract the free search engine traffic and consequently free visitors. It is the niche site that reduces the number of competitors that you are competing against, and hence making it easier to be prominent and getting high ranking in the search engines. Niche sites concentrate on one particular type of product or service. Due to their targeted impact; they’re more effective, less costly and turns out better results. If you are selling a product or service on niche sites; due to targeted market your visitors are already interested in what you are offering them, and thus are pre-qualified to purchase it. Hence your number of visitors and sales will be high and you will be making more money.

To be popular and make money niche sites need to have good content. Search engines don’t like a website with loads of TE style pages rather they prefer to give high rankings to keyword-rich websites. Putting quality content on your niche site will help bring in relevant and targeted traffic and hence more clicks and more sales. An excellent way to get content online is to join content giving membership sites. These sites give you a stable flow of content for one set price each month and the content is worth it for the price paid.

So, you must fully utilize the search engines to make it fast and easy for your niche market to find your niche site and benefit from your service or product.