Aboriginal Buying Group

Advertising on Facebook

What?  Come on don’t tell me you did not know that you can advertise on Facebook.  Have you ever been to Facebook?  If not, you should try it out. 

What is Facebook?

Facebook is a social networking site that allows you to connect with people you already know and make new friends in the process.  There are tons of applications and games.  There are also tons of businesses already on Facebook.  

How do you get a profile on Facebook?

Go to www.facebook.com.  When you get there, you can create an account for your business.  Make a profile page.  Include everything that you want people to know about your business.  You can choose to find friends for your business by importing your address book from your email account.  If any of the recipients have an account on Facebook already, it will send them a friend request for your business page.  Then you are off and running.  Once you have friends added for your page, you will be shown to their friends as ‘people you may know’.  It is essentially a way to exponentially increase your friend list and get your name out there.

What else can Facebook do for your business?

Every single page on Facebook has ads, like business LED signs.  Some of these are pay per click.  You can put an ad up and get specifically targeted customers with pay per click.  Also, every single Facebook application has at least one banner ad at the top of the screen and sometimes banner ads at the bottom too.  Some of these applications tend to be a bit addictive so people keep coming back to them again and again.  A lot of people will get curios about a banner that catches their eye or one that they see repeatedly on a lot of pages.  When they get curious what do you think they do?  That’s right!  They click on it.  If that is your banner they click on, then guess what.  That’s one more effective advertisement for you.  Because Facebook has such a widespread user base, your ads will be seen by people all over not just the country, but the world. 

Keeping on top of your Facebook account

You should probably check your Facebook account at least once a day to accept any friend requests and update your status.  Your status is a way to let everyone on your friends list know what is going on with your company.  For example, if you are going to have a huge sale on your products next weekend, then in your status message you could have a countdown to the sale day, or you could even use their event planner to send out invitations and get RSVP’s back.  That feature is very useful as well.  In essence, Facebook has the potential to be a very useful tool in your marketing arsenal, just like led message signs.  Used properly, Facebook can increase your client base by a very broad margin and the best part is that a Facebook account is free. 

Introduction:

This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.

It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques.  That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.

One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.

– Pay per click advertisement –

This particular strategy won’t bring you millions of customers but I have included it here anyway, because I know that a lot of people use it to advertise their products on the Internet and it gives them very positive results.

What is it about? Well, here we go…

Sophisticated search engines like Google and web directories (E.g. Yahoo) have developed advertisement programs which allow you to advertise in a new and innovative way. If you have ever used Google or Yahoo you may have already noticed some ad messages to the right of the screen. They are called text ads and they are much more effective than banners.       

It works as follows. First you sign up with Google adwords adwords.google.com/ or Yahoo Overture www.content.overture.com/d/. These programs allow you to advertise on the Internet on a paid basis. Let me explain . . .

Once you join, you will have the opportunity to customize your ads. You will be able to set up everything as you please: the message you will deliver to your potential clients, the keywords you are going to use, the name for your ads, etc.

Then you will choose how much you want to pay for those keywords. For example if you own a real estate related business, and you want surfers that are looking for real estate related information to see your ad, then you will bid on that particular keyword.

The bidding starts at $0.05 per click and goes up. You only pay whenever someone clicks on your ads and you choose how much you want to pay for each click. You also decide the time frame of your advertising campaigns, how many clicks to receive in specific time periods, etc.

You will pay the amount you bid on, whenever someone clicks on your ad. If you bid $0.05 per click and you run and advertisement campaign with $30.00 then you may receive 20 clicks per day for thirty days. In that case you would be choosing to spend $1 per day, but you can also spend the whole amount in one week or one day.

It all depends of your preferences and what is more convenient to you. Also keep in mind that the higher you bid, the more exposure you get. If you bid too low, then your ads wont be very popular. A marketer that chooses to spend $1 per click will have a better exposure than that one who chooses to spend only $0.15 per click on the same keyword. Do you get the point here? This is a competitive thing.

Now, you may be wondering why do I refer you to a paid advertising technique when there are so many ways to advertise for free on the Internet as I have already described in other articles. The reason is basically that not every marketer is equal.

What may suit you perfectly, may be a waste of time or money for someone else and vise versa. So, I compiled many different advertisement techniques used by the most successful advertisers and presented them to you in this series so you choose the ones you like the most.

As you can see, this technique can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.

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