Posts Tagged ‘branding’

Is your business having a few problems?

Friday, December 11th, 2009

This just seems to be the way the world is at the moment and by no means is your company the only one suffering. However are you doing what many companies are doing and just blaming things like a poor marketing agency?

The thing is advertisement has a lot to do with the failure of a business. The big companies like Pepsi and Coca Cola can afford to have huge advertising campaigns that include television ads, magazine articles and even mobile phone ads. What can you do to really boost the way in which your company is seen? Well for starters it might be worth looking into hitting your business’s local town. Sometimes this is a lot cheaper and can be a good way to start out advertising for your company. By doing this you will start to bring in a few customers that may give you enough money to take it a bit further. There are a number of ways to advertise and they don’t always have to be £20,000 television ads. For most companies it started with a simple ad in a local newspaper, it can happen for you too.

Is your website a bit rubbish compared to your competitiors? Every year more and more business is undertaken online, a movement led by pioneers such as amazon.{com and ebay}. If you think you could do well by having a decent website then think about going to a specialist team. Searching for a local web designer would be my advice to a business looking to save costs, because often the best deal is right on your doorstep - for example enter something locally specific in your search engine such as Web design in Brighton

Don’t ignore your offline presence either - ensuring you have the right printing design can take you along way because the combination of a seamless online and offline presence for your brand can really work wonders. If you can this to be something unique and something that will stand out then you are well on your way to success.

Learn the Secrets of Marketing and Self Promotion in Life and in Business

Friday, June 12th, 2009

Jorge Olson’s, “The Unselfish Guide to Self Promotion,” is a rare find among the multitude of self-help success books. This is not an “all about me” book like most others you will find on the market. Olson’s book takes you to a new adventure of self awareness in family, in life and yes, in business. Instead of just doing shameless self promotion in the traditional way, Olson will show you through life lessons that have catapult him to great success, happiness and self realization in business and in family.

I must admit that I approached reading “The Unselfish Guide to Self Promotion” with some apprehension. But, the title intrigued me enough to see if Olson could pull off the melding of these two utterly opposing thought processes … “unselfish” and “self promotion.” My apprehension dissipated in the first 25 pages as Olson masterfully wove in his early life lessons and the contrasts of growing up in Mexico with little and the opportunities that existed just across the US border in San Diego. Here, Olson set the tone for the remainder of the book by delivering his own “theory of relativity.” Yes, everything is relative based on one’s perspective, position in life, wants and needs. “Unselfish” means taking the time to understand that what’s relative to you can be quite different to each individual.

With the true meaning of “unselfish self promotion” being established in Part One, Olson devotes Part Two to delivering solid guidance and lessons to apply unselfish self promotion in every segment of your life - business, personal and community service. Again, stories and examples from Olson’s life prove to the reader that his approach is not only doable, it is truly a pathway to achieving one’s full potential - and doing so with integrity and caring for those around you.

Olson wraps up the book in Part Three with a comprehensive “toolkit” of advanced strategies to promote, market and network your way to selling yourself wherever you choose take your career and life. These are solid, proven strategies that target establishing a presence on the Internet right through to the in’s and out’s of public relations. You will discover Jorge’s amazing strategies on social media, social networking and internet marketing. You will be able to apply these strategies immediately in your business and personal life.

Take some time away from today’s stressful headlines on the economy and global challenges and spend some unselfish time on yourself. “The Unselfish Guide to Self Promotion” will not only give you a better handle on what’s “relative” to you, it will set your thinking and behavior in such a way that you will achieve all you want by helping others achieve that they want.

Jorge S. Olson is a self proclaimed eternal teenager! He is a keynote speaker and owns several businesses. He made it to CEO at the age of 28 and has worked with small companies and fortune 500 enterprises helping them with sales, marketing and strategy. Jorge S. Olson is the author of several books, his latest book is The Unselfish Guide to Self Promotion found in bookstores and online at Amazon.com or UnselfishPromotion.com.com

Neil Ducoff is author of “No-Compromise Leadership” (DC Press/January 2009), and CEO of Strategies, a Connecticut-based training and coaching company that teaches leaders and organizations how to live the no-compromise mantra. With experience of 38 years he is now a speaker, author and coach.

 

 

How Great Graphic Design Can Generate More Sales

Saturday, February 21st, 2009

There’s an old saying - a picture is worth a thousand words. In reality this saying is even more relevant today in an age where we are bombarded with so much written information that we find it hard to keep pace. These come in the form of blaring headlines, websites and emails. An image is a perfect way for you to cut through all this clutter and convey your message quickly to your target audience.

If you ask most people what they think a graphic designer is, they would tell you that it involves things like colors, typefaces, designs on paper or on websites or posters.  But what most people not realize is that graphic design is a vital ingredient of marketing.  Graphic design toay, is a critical influence in a world where there is competition for our attention from so many different marketing messages and ideas.

A vital use of good quality graphic design as explained at web design fulham is that it can help you to boil down your company concept into a single image – or a group of images. These ideally will be created in some way that communicates immediately to your target audience.

When you prepare your cards, websites or any other company material, it is very much to your advantage to ensure that your marketing message is placed on those documents in a prominent and effective way – in a form that will be remembered for more than few moments your busy future customers.

A good graphic designer is thus helpful to you in all your business communications, whether they’re for public viewing, for an existing client or a new sales prospect.  

A graphic designer can give you objectivity about your business.  He or she will be able to evaluate the different concepts you have about your business and pick out the ones that are best communicated to your audience.  In other words he or she will be able to take your business personality strengths and express those particular strengths in a memorable graphic form.