Aboriginal Buying Group

Social Media is the “hottest” topic on the Internet today. If you’ve been thinking about getting on board, but don’t know where the platform is, let’s talk a little about the “Who, What, When, Where, and How” of social media and you, that’s “Who.” Then you can make a better decision about whether to add Social Media to your chiropractic marketing strategy.

Social media marketing is probably very much like, and totally unlike, any chiropractic marketing strategy you’ve considered. In the “very much like” category, you’d never consider trying any sort of marketing plan without making an effort to understand what it’s about and what you want to get from it. What are your goals? Once you’re clear about what you want, you’ll be more capable of using social media to your best advantage.

When you are ready to begin your social media venture, but before you start, you will need to make certain that you “own your name” on all the social media outlets, i.e., make sure that your name or the name of your clinic is attainable so that you can use precisely same name on every one of the social channels you decide to use. When you’re ready, there’s a service, which is entirely free, that will assist you with your search. That who is knowem.com. Knowem.com will research where your name is and/or if it’s available for use or not on a sufficient number of social media sites.

The next step, once you have all your social media accounts “locked up”, is to decide where you would like to be active. Starting with only a limited number of social media sites is best because, let’s face it, you have a clinic to run and patients to see. You won’t want to get involved in too many social media sites. How do decide which sites are best for you? Choose the social media site where the most action is, which are facebook, twitter, linkedin, and Youtube

What your social media activity goal should be is to build a real presence in your community. What is definitely ill-advised is for you to try to “sell” on your social media sites, that means don’t sell your clinic, don’t sell services or products, don’t sell anything! The objective of social media is for you to go out and network with the community. Of course, let them know what you do, but do it by becoming a participant. Social media works the same way as social networking offline. It is important to be clear on this point, people on social media do not want to be sold to! What might be helpful to think of social media sites like a neighborhood backyard barbecue. People are standing around talking about who they are and what they do, and then a participant asks you what you do. Or, maybe you start the conversation by simply stating, “Hi, I’m Dr. ____. The same kind of interaction applies with social media. “Work” your social media sites in the same way you’d work your offline networking communities, which is to say, answer the questions and concerns that get potential patients interested in the who that’s you!