Increase Click-Thru Rates

 

 

Attention Smart Copywriters: How to Double Your Sales By Changing Only ONE Word…

 

Quick question. Which Adwords ad out-pulled the other by almost

double?

1: Easy Self-Defense
For Ordinary People
Fast Personal Protection Training

2: Simple Self-Defense
For Ordinary People
Fast Personal Protection Training

If you look close you’ll see the ads are exact - except for the word “easy” and

“simple”.

So which one is the winner? More importantly why did it win? Go ahead - take

a minute to think about it - I’ll wait.

Drum roll please………..

THE RESPONSE RATE:

1: 0.6% Click Thru Rate

2: 1.1% Click Thru Rate — almost double!

“Easy” Self-Defense, to “Simple” Self-Defense.

So what’s the difference?

Rhythm and Cadence. Read this out loud and you‘ll hear the difference.

 

Simple Self-Defense
For Ordinary People
Fast Personal Protection Training

Hear the “Simple” with “Self”.

Not only is this important in getting more click thru’s but absolutely vital

in your long copy ads!

It’s not enough to get people to read our entire letter… we want them

to get lost in it. Be excited -enriched - eager to take in everything

we say and buy now!

In my copy - people tell me all the time, “Shaune, it just didn’t ‘feel’ like I

read 8 pages of copy” - but they do… sometimes it’s a lot more.

That’s what copywriters mean when they talk about the “grease-slide”. Sadly

they never really tell you how to accomplish it.

 

But fear not, because I’m about to show you with this example…

Here’s how to combine 3 or 4 elements and accomplish a fast and furious

greased-slide in your own copy…

This is part of a headline triad. Written by a student in one of my past copywriting
coaching programs. It uses:

- Rhythm and Cadence -
- Power of 3 -
- Ellipses with a Crescendo -

This is for a Fertility Doctor. Keep in mind you CAN’T use hype in
this market. You have to be sensitive and use gentle persuasion - or what

I call Indirect Persuasion.

               There is A Doctor Who Will Listen. Dr Tina Will…
                Hear Your Concerns - Answer Your Questions
                             And Help You Become Pregnant.

Can you hear the rhythm in that?

It’s short - crisp and helps with what I call
“The Speed of The Read”.

The reason?

- The “ear” and “er” and the end of “Hear” and “Answer”.

- “Your” in the middle of both phrases in the middle line.

- “ns”: at the end of “Concerns” and “Questions”.

It gives it a really nice rhythm don‘t it?

One word of warning: If you do this too much, it’ll sound like poetry.

As you know we are NOT writing poetry!

All we are doing is increasing the “Speed of The Read”. So
people will actually read - get - and take immediate action in

our sales messages.

 

So use this technique “sparingly” throughout your copy and watch

your response and profits soar!

 

I use many other unique techniques that nobody else teaches in my 12 week copy coaching program. You can get a taste with this free upcoming teleseminarand find out what it takes to be a copywriter in these tough economical times.

 

The Primary Purpose for writing sales copy

 

 

Nobody talks about it. Yet it’s a must for boosting response and should be the “Primary Purpose” of all your Sales Copy…

A lot of master copywriters will say the “Primary Purpose” of your ad is to:

 ”Grab attention.” They are dead wrong!

 

First, grabbing attention is only good if you grab the right attention

from the real buyers that make up your market.

 

Then at best - it’s only “a” reason. It is NOT the “Primary Purpose”.

Neither is “Offering a solution“.

Or educating the reader with all the reasons they should choose you

over the competition.

 

Even proving all your claims falls short of this primary purpose.

Now don’t get me wrong - all are incredibly important.

But I have proven time after time - test after test - your “Primary Purpose”

is to…

Understand - Empathize - and Emotionally Connect.

In this day in age we are all so jaded by the standard sales message that tells
us how great we are.

We need to FEEL it - your prospects need to FEEL it!

 

This is the MOST important element to thread through your sales copy.

I know for sure that when your prospect “feels” it, they BUY.

This goes beyond the traditional sales message… past the building of rapport.

It’s deeper - much deeper.

Although there are many ways to accomplish this, here are two tips:

 

1) Stop trying to solve people’s problems in your day to day life. Listen -

just listen! Be with them - be “in the moment.”

 

Let them know they’re heard - understood. Doing so will internalize what

true empathy means. Do it long enough and you’ll begin to write with

true empathy.

 

Quick note: True empathy is a matter of feeling how other people feel without

actually going through the problem/situation yourself.

 

2) Get your hands on every ad you can from Brian Keith Voiles… he’s brilliant

at threading empathy throughout his letters.

 

In fact, Brian and I are the only two that talk about empathy. In my 12 week copy coaching  program I spend a great deal of time explaining how to use this valuable tool to emotionally connect with anybody you choose.

 

Get your chance to be part of a free upcoming teleseminar where I discuss with John Manley the importance of being ‘unique’ as a copywriter — and how this can assure you a steady income. Even through this ‘recession’.  

 

 

 

Copywriting Secrets Exposed

 

 

A 10 Minute Secret and Two More That Gives You An Instant Advantage Over Other Copywriters… Even if they‘re better!

Let‘s get right to it. As of now I have five writers on my staff. I charge $19,000.00 for a long copy sales letter plus a % of gross sales.

 

And the truth is we can’t  keep up with the demand! Turning down 8 out of every

10 projects is a given. So what’s my secret?

 

Actually there’s several - but here’s three that will help you achieve success much quicker…

Number One: Have someone else read your sales copy out loud.

 

It’s that simple. Print two copies of your draft. Give one to a friend or

family member. Sit across from them with a pen, and your copy in hand.

They read - you listen - WITHOUT stopping or interrupting them.

 

If they stumble - get stuck or don’t get something - you have a problem.

 

Simply mark the problem areas as they continue. After, you can go back

through and fix your letter. This is a sure way to take your copy up a notch

or two within 10 minutes!

 

Number Two: Write winning letters out by hand.

 

Do Not type them! You get a comfortable pen and a yellow legal pad. Print

the winning letter and begin writing it out longhand.

 

Just be sure it was a winner that pulled - or is pulling in great response.

 

Here is a letter you can start with. It’s one of mine and I assure you it is a

winner…

 

www.dynamicresponsemarketing.com

 

This will imprint what it’s like to write world-class copy. You get a sense of

the flow - concepts - positioning of elements - headlines - calls to action - the

offers - the perceived value and much more!

Number Three: If possible be the target audience.

“Target audience to target audience” is the strongest copy you can write.

This is where it really feels personal, like you’re really talking “with” them

because you are one of them.

Brian Keith Voiles is a million dollar copywriter - who I now have a
joint venture with.

During an Intimate Interview we did - he told me he has a piece of copy
that will mail over 4 million pieces every year… possibly for the rest of his life!

He said, “But you know Shaune, I CHEATED…do you want to know my secret?”

I said, “Of course Brian…”

He said, “I was the target audience for the product.”

 

Here’s the problem though: Usually you will not be a part of the target

audience. And it’s simply not something you can fake!

The only way I know to quickly “get there” is by conducting Intimate

Interviews with a few people from the target audience.

By doing so creates all those nuances that are hidden below the surface

of successful target audience to target audience copy. Like…

- Connection
- Believability
- Lower Resistance
- Real Life Tid-Bits
- Real Life Events

- Hidden Desires and Objections

ALL the elements that make the copy really pull. Not simply just a well-crafted
sales message.

Talking target audience to target audience - you’ll also find you don’t have to explain as much because you know they understand. You begin to say something of importance in 1 sentence - versus 4 or 5 like most copywriters do.

 

By doing this your market won’t say, “You’re just trying to sell me.”

So abbreviate your language - express understanding…compassion…empathy…

 

Quickly learning how to conduct your own Intimate Interviews will help you

do these things and much more.

All will have a profound effect on your response rate. Besides the important

fact that your copy will read much faster!

 

In my copy coaching program you will learn how to do your own Intimate Interviews and quickly become ‘one’ with your market. That alone can, and has,  resulted in six figure incomes from many of my students.

 

But you’ll also learn many unique techniques only I teach. Just by ‘positioning’ yourself correctly — or using indirect persuasion — can take you from a complete newbie to high paid direct response copywriter in just 12 weeks! But there’s more - lots more.

 

Find out how YOU can uniquely position yourself — in a market with lots of room at the top — by registering for an upcoming free teleseminar. 

In the meantime, start applying the three copywriting techniques outlined above. They may sound simple — but the most powerful techniques usually do.

 

The headline is definitely the key factor in most promotions and advertising.

Likewise, it is also the most important factor of any selling message “live or recorded, in person or by phone, audio or video” your company ever uses.

It is the opening sentence or paragraph you use in any sales letter or written communication you ever send out to customers, prospects, suppliers or staff. It’s the first words you or your sales people (including in-store clerks, order department or telephone marketers) utter, when they engage anyone in a sales presentation or one-on-one discussion.

Likewise, the “headline,” or its “equivalent,” are the first phrases you begin your conversation with when a customer or prospect comes in or calls in. It is also the first phrases you state when producing a commercial or when meeting people at trade show display.

The purpose of a headline is to attract your prospect’s ATTENTION. When I say your prospect, I mean that your headline should zero in on exactly to whom you want to reach your target market. For example, if you wish to attract homeowners, put the word “homeowners” in the headline.

The headline has to serve as an ad for your ad. It should tell the reader immediately and clearly the essence of what you’re trying to say in the body copy. The headline should give the reader a Big Benefit or Big Promise. So, create a headline that tells the right people precisely the benefit you’re offering them.

When you write or decide upon your headline-or it’s opening equivalent-you have spent at least 80 cents out of your dollar. Stated differently, 80% of your outcome-four fifths of your result… all but 20% of the success of your selling effort is effected positively or negatively by how and what you communicate at the start.

A revised headline can make a 20 times improvement in response or acceptance by your prospect customer. Every headline or opening statement should appeal to the prospect’s or reader’s or listener’s self-interest. It has to promise him or her a desirable, powerful and appealing benefit. It is best to inject “news” or “educational” value into the headline also.

You may Download a Free copy of the “100 Greatest Headlines Ever Writen” by JayAbraham and learn how you can use these headlines to improve your copywriting and maximize your sales conversions.

You can learn more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham eBooks