Processing Credit Cards - What Does It Cost?
Monday, December 20th, 2010Like every other business decision, hiring a credit card processing service also calls for price considerations. The expenses include the rates applied by the credit card processor and the expense of equipment needed to carry out the credit card processing. It is wise to be aware of all the costs so that you can make the correct choice of a card processor.
Credit card processing equipment
Businesses need credit card terminals for processing payments. They are used for swiping cards at checkout. This equipment is not cheap and requires some initial investment. However, they can look at various options in the market. The cost can be anywhere from $150 to $1000 depending on its sophistication. Give a thought to your requirements and budget to choose the model that meets your business needs. Financing options are available if you want to purchase the equipment or you may choose to take one on lease, try it out and then finalize a purchase if it is appropriate. Some machines can be rented at a low rate of $20 a month.
Often, terminals are included in the package accompanying a new merchant account. This proves more economical than buying the equipment independently. You can also use a software solutions to accept credit card payments through the internet and verify transactions with virtual terminal software. Another option used by businesses is to process the payment manually and authenticate the information over the phone with the client. However, this is time consuming and riskier as the buyer may not have enough funds available when the transaction is processed though they may have been available at the point of verification.
Credit card processing fees
Another important cost for a company is the discount rate imposed by the card processing company. It is the percentage charged for each transaction. This fee depends on the risk the vendor believes it is taking by offering service to the business and the chance of losing money on processed payments. Fees is based on a few other factors such as credit history of the business, number of credit transaction and the amount of credit card sales likely every month. In addition, charges are different for transactions where the card is not present such as online payments or payments on the phone, and where the card is available for physical verification. Most vendors charge a additional fee besides the discount fee of 2.2 % to 3% for transactions where the card is not present. Fee for deals where the card can be verified physically is lower, in the range of 1.5% to 2%.
The discount fee is just the start. There are a number of other fees that businesses have to pay to take advantage of the credit card processing services. These include application fees, activation fees, setup fees, customer support charges and programming expenses. You may or may not be charged all these fees and some of them could even be refunded if you do not switch providers for a set period.
It is important to understand all the related costs and fees associated with credit card processing. Do sufficient research and get referrals from business partners. Do not get misled by low fees or charges. Good customer service is also necessary. If you face problems when the customer is at the counter, you will need to quickly reach customer service or you will lose the sale.