Aboriginal Buying Group

Business is about people’s mind. Corporations set marketing budget evey year on marketing new brands and searching for new customers. They also strengthen existing brands among current customers. One marketing tool that emerged in recent years was custom glow sticks. These are the same glow sticks people use in concerts and parties, but with custom imprinted brands names, logos, business names etc. Custom glow sticks are given to attendances in trade shows and new products launching events, and are even sent in direct mailing. The cost is much more affordable compared with other marketing tools, including running ads on radio, TV, trade journals and magazines. Custom glow sticks are entertaining. When people are entertained, they will remember your message better.

These customized glow sticks have become powerful promotional product, that’s why they are also called promotional glow sticks. The idea of promotional glows sticks originated from traditional promotional products such as T-shirts, pens, mugs, etc. Typically promotional glow sticks is only used on glow sticks, not on bracelets or necklaces as they are very fragile and are easily activated during the imprinting process. Glow necklaces and bracelets are very thin products, with diameter of 5 to 6mm.

As the marketing message is imprinted on the glow sticks, custom glow sticks are also known as imprinted glow sticks. Even though imprinted glow sticks only glow 8-12 hours, while people are having fun with them, those imprinted messages stay a lot longer with your potential customers. The most suitable size for custom imprinted glow sticks is 6″. Bulk quantity is available through online glow sticks stores. Some of them offer imprinting service. Turnaround time is typically a week. Glow sticks can essentially be made to be any color, so they can emit the lighted color of your choice to match your company’s theme color if any. A orange juice company would imprint using orange color glow sticks to create a more appealing promotional campaign.

Whether it’s called custom glow sticks, promotional glow sticks or imprinted glow sticks, they are definitely viable alternative to traditional marketing method such as advertising in newspaper, radio and TV. They are cost-effective, flexible in design and color, and they are entertaining. Bring more fun to your potential customers with custom glow sticks!