{Dustin Callif, Head of Digital Content|The Head of Digital Content in our office is named Dustin Callif|Dustin Callif, Digital Content Head|The Head honcho of our Digital Content is Dustin Callif}
Wednesday, April 8th, 2009My passion for interactive space comes from working for over ten years in the field of digital marketing. I began my career the Digital Entertainment Network by creating new online entertainment and promotions for companies like Blockbuster, Pepsi, and Ford. Space Dog
During my term at EZFlix, the interactive division of Landscape Entertainment, I developed internet shows starring such celebrities as Tracey Ullman, John Lithgow, and Hank Azaria. Creative
I moved from Director of Marking to Co-Owner and Managing Partner when I joined the digital agency Spacedog in 2001. When I made the move I took on leading Spacedog into a full service digital agency and I helped expand the business upwards of 20 employees, $8 million in billings and added offices in Los Angeles and NYC. Digital Marketing
Mendelsohn Zien and Hakuhodo, currently the 2nd largest advertising holding company throughout Asia, acquired Spacedog in 2008, in which I played an integral with the negotiating process. I then became their Chief Digital Officer, leading the digital marketing strategy for all clients and new business prospects.
Carl’s Jr., Tourism Australia, and Qantas Airways are clients we are working with., Hardee’s, NBC/Universal, Hitachi, Citibank, Sun-Maid Raisins and numerous others, I have overseen over 100 digital media projects across all digital platforms. During my time with the company I have also received many noteworthy recognitions such as the Davey Awards for excellence in digital space, Yahoo, Creative Summit and OMMA.
Serving as a judge for the Webby’s and Davey awards, speaking at interactive conferences, and holding membership in the International Academy of Arts & Sciences, shows I like to maintain an active presence in the interactive advertising and marketing industry.
In January 2009, I joined Tool of North America. I am the Head of Digital Content at Tool of NA and my responsibilities include leading the growth of the digital side of the business. By working with creative talent and our agency partners I combine the fields of art, technology and advertising to develop live-action, interactive content.