Posts Tagged ‘eccommerce’

Top 3 Mistakes Made By Affiliate Marketers

Saturday, January 2nd, 2010

If you haven’t noticed, there is plenty of money to be made in affiliate sales nowadays. The increasing number and variety of ecommerce sites these days means that there are lots more pieces of the pie to go around and affiliates can make money whilst sending more sales to an online retailer. It’s a win-win situation at the end of the day. However, as with any developing industry there will always be common mistakes that are made. Below are details of 3 killer mistakes that many affiliates make, and you can avoid.

Thinking too small. Be very careful when moving into an unknown market that you don’t forget just how big it has to be to support not only the actually sellers, but also affiliates underneath them. This site selling snowboards for example may be able to survive, but seeing as they will only pass on around 10% of the profits to affiliates, it is unlikely that affiliates sites could servive in such a niche. Affiliates then need to think about the larger market and try to cover as many niches as they can whilst still remaining competitive.

Thinking too big. When products cost a great deal of money, like buying a swimming pool or luxury cruises for example, sellers take a lot of time over their decisions.It is quite rare for buyers to follow affiliate links for expensive goods or services and then buy them on the same day. They will do more research, ask relatives, go to travel agents etc. When they actually get to a stage that they are ready to make the purchase, your affiliate referral will have been lost in the ether. Sticking to smaller items such as gifts and downloads is far more likely to get results and people are more likely to buy these quickly.

Not strong enough. With any successful market it is not long before it attracts quite a crowd, and you find that you are not only competing with lots more affiliate marketers, but on top of that you have to try and boost your profile over the online merchant. The difference being that they are working to get 100% of the profit, whilst you are only working for a proportion of that. This means you need to stay one step ahead of the game if you want to turn any sort of profit.