Posts Tagged ‘online marketing’

The Most Important Part of Internet Marketing

Wednesday, November 4th, 2009

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

Million Dollar Ideas - How to Make a Million Dollars Online

Monday, November 2nd, 2009

Copyright 2006 Chris Connors

There was a lot of buzz recently over Alex Tew’s Million Dollar Homepage. He made a million dollars within 6 months selling pixels for a buck a piece. This feat created a stir within the Internet Marketing Community and people were formulating million dollar ideas of their own. Many tried to replicate Alex’s pixel phenomenon but without much success.

Alex made us realize that making a million dollars online is possible and all it requires is some smart, out of the box thinking. In this article, I will try to categorize the ingredients required to formulate your own million dollar idea. The Internet is vast and you can get lost in all the information, unless you have a clear thinking.

When you start working on your million dollar idea, you have to answer three essential questions - who will pay you, why will they pay you and how much will they pay you? Answer these basic questions to all your ideas and you will end up with a winner. Let us explore each of these individually.

Who Will Pay You?

This is the first question you have to ask yourself. From where are you getting your revenue? You can be paid directly by customers, which was the case with Alex’s pixel website. Besides this, the most popular avenues used by Internet Marketers today are affiliate programs and contextual advertising like Google Adsense or Yahoo Publisher Network. There are a lot of other methods you can get paid but we will stick with the ones mentioned because they are the most popular.

When you want to come up with a million dollar idea, you should be clear about your revenue model. Each one of these methods can be rewarding if your idea is good. Some people may argue that getting paid directly by customers is the best model. But in my experience, you can do equally well with affiliate programs and contextual advertising.

Why Will They Pay You?

So you have frozen on your revenue model. The next step is to figure out why these guys will pay you. Whether you are getting paid by customers, a merchant running affiliate programs or contextual advertisers, there has to be a strong enough reason for getting paid. Don’t look at this question at the surface level. Explore deeply the benefits that you are offering for getting paid.

If you are getting paid directly by customers, what is it that you are offering to them? Is it worth the money for your customers? If not, you need to make your product or service valuable enough to justify the payment. If your revenue model includes affiliate programs, then what are you offering which will make customers buy through your affiliate links?

Ask yourself questions like these and get to the bottom of your offering. The bottom line is that unless you are adding value to your end customers, you won’t make a dime. Your million dollar idea should focus on providing something useful to your customers, something which will make them act the way you want them to.

How Much Will They Pay You?

The road to a million bucks can be as long or short as you want it to be. If you are getting paid 1 cent at a time for a customer action, you may never see a million dollars in your bank account. Your idea should revolve around a business model which pays you a handsome amount per “action”. An action here is defined as that activity which triggers a payment for you. If you use Google Adsense, the action is a website visitor clicking on your Adsense ad. If you are promoting affiliate programs, the action is someone buying through your affiliate link. Each action has a reward associated with it. It can be 5 cents or a $100. I am not saying that the $100 action will make you a millionaire faster than the 5 cents action. The number of times the action is repeated might differ greatly between the two. Your idea should find a good combination of the reward and the frequency of the action. This is the key to making a quick million on the Internet.

Conclusion

Once you have answered these questions for each of your ideas, a clear picture will start emerging. You will have an in depth understanding of your ideas and their potential. The idea with the highest potential is one which has a clear revenue model, adds value to the end customers and has a high reward volume and frequency. Your million dollar idea may be worth much more than you think.

Internet Marketing And Permission-Based Email Marketing

Tuesday, October 27th, 2009

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

Multiple Streams Income Online

Monday, October 26th, 2009

The key to making multiple streams of passive income online is to diversify your services or products a person should not have only one source of passive income online but multiply sources.

E-books, affiliate marketing, audioproducts and advertising are ways to create a passive income from the Internet.  A lot of people focuses on only one of these products, and by doing so, make a healthy stream of passive income, never thinking that anything could go wrong.  But what if something does?  Your online business could hit some hard times close down, or your customers can decide to take go elsewhere.

Creating a multiple stream of passive income insures one’s security.

Diversify

How does one go about creating multiple streams of passive income?  How about taking a product you have already produced and diversifying it.

If you already have already written an e-book think about making an audioproduct from it.

If your e-book is a “How to book” that could quality you as an expert.  As such, offer your services to other business that is in need of a consultant.  Offer to advertise for them on your website.

Expert Site

An expert site is just another term for a membership site.  If you are an expert in your field, set up a website that caters to novices who are willing to pay a fee for your expertise.

However, one can’t just call him or herself an expert and have people willing to pay them for their services.  Although, there are probably some instances of that happening, but to create multiple streams of passive income one must have a product or business they have already established.  The experience one has gotten from running an online business or selling a product will establish them as an expert.

Advertising

Advertising is good way to create multiple streams of income. A person can advertise google adwords on their website. They can also set up a website specifically geared to advertising for other companies.

Reseller

What is a reseller?  A reseller, resells other people’s services and by doing so earn themselves an ongoing residual income.  For example, a person sells their services as a Webmaster, your job would be to repackage their services and sell them to other businesses. Therefore, when they get work you get paid.

Online Auction Business

One way to generate additional passive income is to start an online auction business.  There is also an option of starting your own eBay online.  The difference between establishing another eBay online and your own individualize online auction business is that you can cater to specific items.  For example, if you know about antique clocks then that could be your online auction business focus.  Or maybe you know a lot about antique cookware or works of art.

It all depends on where your interest lay.

Time

When creating multiple streams of income it is important that a person does not spreading themselves too thin. Staying focus is the key, which is why it is so important to have at least one or two products, which you are diversified.  It also makes it easier because one already has a product and does not have to take the time to find one.

Passion

Don’t diversify just to diversify, have some interest in what you doing.  If you don’t any interest in what you are doing a person can easily get bored, which can cause them to make mistakes, which can cost them money. Passion in anything is rare but without it one can get lazy and static.

Conclusion

There are many benefits to creating multiple streams of income like more money, security, if a problem happens with one line of income you have several to fall back on.  If you already have a stream of passive stream income from the internet coming in that is good, but take the time to see if you can generate that into multiple streams, which will be even better.

Internet Marketing And Permission-Based Email Marketing

Saturday, October 24th, 2009

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

Email Marketing’s Role In Internet Marketing

Friday, October 23rd, 2009

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

Internet Marketing And The Role Of Email Marketing

Monday, October 19th, 2009

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

The Most Important Part of Internet Marketing

Saturday, October 17th, 2009

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

Internet Marketing And Permission-Based Email Marketing

Wednesday, October 14th, 2009

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

The Most Important Part of Internet Marketing

Saturday, October 10th, 2009

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers - as we do - and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.