Aboriginal Buying Group

What is PPC Coach?

Essentially, the PPC Coach web site is marketed to people who want to master the art of making money through PPC advertising.  A lot of individuals within the Internet Marketing community accept the fact that PPC offers the most reward yet alongside this the most risk; PPC coach aims to minimize the risk you face , therefore maximizing the potential rewards and profits of your PPC campaign.

After taking the plunge and signing up to PPC Coach, you’ll gain permission to use to some 23 different methods, 19 custom written tools written by the owner of PPC Coach and a wide range of helpful videos on Pay per click.  These all serve to enhance and consequently your earning potential through the medium.

In the PPC Coach review that follows, I’ll concisely present what I deem to be the main attractions of the service in comparison to others.

PPC-Coach forums

sometimes What will happen with programs like PPC-Coach is that not all of the learning curve can be supplemented by company representatives.  This is where the value of forums comes in; these facilitate you to draw on the combined knowledge of a community.  This combined knowledge of the PPC Coach community is specialized to say the bare minimum – members vary from complete newbies, to experienced PPC gurus that offer some invaluable insights.

Added to the often amazing advice, the PPC Coach community {is one of the largest of it’s kind}.  As I write this article, the total amount of posts has hit over 100,000.  The upshot of this is that you’re never a quick search away from finding the answers to your money-making questions The outcome of this is that you’re never too far from finding the answer to your Pay Per Click situation.

In all my PPC Coach reviews, I feel I NEED to include an overview of what impact the forums can have on your overall achievement.  They are an incredibly valuable asset , and if you’re already part of an online community, you’ll appreciate how pivotal the know-how of others has been in your past Pay per click profits.

Now, conceptualize the knowledge that has guided you from communities in the past being phenomenally helpful for your end points.  When you do this you’ll understand the worth of the PPC Coach forums has in terms of business profitability.

PPC Coach Tools

An additional point of value to be noted in this PPC Coach review is the tools PPC Coach has to offer.   To start off, the landing site generator epitomizes the ability of automation the PPC Coach brings to the table.

Alongside automating PPC campaigns, the specialised tools that come alongside PPC Coach membership allow you to extract as much profit from your Pay per click campaign as possible.  Not only can you view the profit potential of keywords by using the Keyword cost analysis tool, the Keyword Generator tool has a 36 billion keyword database, all picked out for their monthly search traffic.

Conclusion

What’s best about PPC Coach to me is the info contained within the forum.  No other system offers such an extensive knowledge base.  Alongside the incredible amount of tools PPC Coach has, the service is great value for money at it’s comparatively low .99 (CAD) price point.

Can you guess what the tactic is?

Okay, I’ll tell you. A very powerful tactic, that you need to be using right now with your pay per click campaigns, is to Bid High.

So what you might be saying? Heard it before?

Thing is, it is SO effective when used properly that it almost can’t be denied. On the flip side, when used incorrectly, its like throwing your money down a bottomless pit.

So how do i do it right, you might be asking? Glad you asked. It depends upon which pay per click search engine of choice you are using. Lets stay with the big two, Google Adwords and Yahoo! Search.

With Google Adwords you must combine a high bid price with a well written and compelling ad. Google rewards relevant ads with a lower price per click. So, therefore, you might start out paying a high price per click, yet if your ad is specific and cleverly written, which should get you frequent clicks, this cost per click will decrease dramatically. The key here is patience, and to not panic if you are spending a lot in the first few days, along with testing and refining. Once you are receiving a great click through rate, the initial price you was paying per click should be slashed. Naturally, you must calculate whether your sales conversion rate makes this economic even with the dramatically lowered pay per click price. But more often than not, assuming your sales letter is good, this will be the case.

So what makes a good pay per click ad, you might be wondering?

Relevancy and something that grabs the attention of the visitor. If your product is about office desks, make very sure the ad mentions office desks in the title and body of the ad! Also you need a ‘hook’ within the ad, which attracts the interest or curiosity of the searcher. For instance, ‘Read the Real Truth on Office Desks’.

Using this method, high price plus great ad, should give you a high ranking in the search engine pay per click listing for keyword phrases you have chosen.Thereby, giving you an important online search presence for your product, whether you own, or as an affiliate, for a reasonable and profitable cost.

Again, remember you will need to test sales conversion to discover whether the campaign is profitable or not. Because, no matter how fine the click through rate is, and how far it lowers your cost per click price, if sales are converting badly, it won’t be profitable.

Okay, so that is Google Adwords. So what about Yahoo! Search?

Well, it works somewhat differently. There the highest bidder always ranks top.

So the trick there is to slowly increase your bid, until other bidders on the same keyword phrases feel the heat and give up. Or, alternatively, put in a wildly high bid and scare off the competition, who can’t or won’t match you. They will back off, and you will pay only a penny more than the next highest bidder is prepared to go.

The higher you are ranked, the more sales generally you will get. Look at it this way. Would you prefer to pay ten cents a click and get one sale a month, or fifty cents a click and make thirty sales? With Yahoo! Search the conversion ratio is even more important, since you generally pay more per click to attain the highest rankings.

So, are you ready to dominate the Pay Per Click Wars?

Copyright 2006 Gary Martin  All Rights Reserved.

Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This article discusses the basics of PPC advertising.

What Is A PPC?

A PPC search engine allows you to bid for placement in search results. Search engines such as Google, Yahoo, MSN, AOL and most others bolster their organic search results with sponsor advertisements. If you search on Google, links in blue across the top and the little ads down the right side of the search results are PPC listings. In one form or another, similar listings appear on every major search engine.

How Does It Work?

When you use a PPC, you will bid for placement in the search results under particular keywords. Instead of optimizing your site to appear high in the listings, you simple pay for the position. While this may sound great, keep in mind you are paying for the listing and have to watch the return on investment closely.

To get started, you must open an account with the PPC in question. The two biggest PPCs are Google Adwords and Overture. You will need to register with the PPC, provide a credit card number and, depending on the PPC, deposit money into the account. Next, create ads with a title, body text and link to the landing page of your site. The title of each ad should correspond to a particular keyword you want to promote. If at all possible, include the keyword in the actual title. Finally, you will be asked to bid on placement in the search results.

Bidding for placement is not as simple as it my sound. Ideally, your ad should be in the top 3, but never below the 10th position. This has to be balanced, however, by the return on investment of the campaign. If you sell a product that produces a $10 dollar profit per sale, you probably can’t afford to pay $.90 per click. If your site converts 1 visitor out of every 100 into a sale, you will spend $90 for every sale. Obviously, that is going to work out very well. The one caveat to this situation is a business with reoccurring revenue.

If you site charges clients a reoccurring monthly fee, you can bid in excess of your immediate profit margin. To do this safely, you must determine how long the average customer will stay on your site. For example, if you make a $10 profit per month and the average customer pays for 5 months, the total profit is $50. In this situation, you can spend $20 or $30 to obtain a customer and still turn a profit. To properly manage a PPC campaign for a reoccurring charge site, you must recalculate the profit per customer ever week to protect yourself.

PPC Cons

Why not just use a PPC campaign instead of pursuing search engine optimization? There are a number of reasons. First, you are paying for each click with a PPC, which requires a budget and may impact your cash flow. Second, PPC bidding is competitive and that translates into higher costs, so much so that a profit may be hard to make. Third, many people simply do not click on PPC ads with the figure being as high as 20 percent. Fourth, you run the risk of having people click on your ads with no intention of buying, whether they are just browsing or are trying to exhaust your advertising budget.

PPCs definitely have a place in the online marketing field. Manage your campaigns with an eye for detail and you should fine.

After consulting with many people I’ve never seen so much confusion regarding how bids are determined by Google.

Some people believe that you pay what your Max Bid is and others believe that you pay 1 penny more than the person below pays.

Neither of those are actually true.  It’s rather a combination of those.  This confusion has lead many to pay way to much for there bid position because they don’t see the necessity in monitoring bids.

Let me give you an example:

Bidder 1:  Max Bid is .55 but pays .51 per click.
Bidder 2:  Max Bid is .50 but pays .21 per click.
Bidder 3:  Max Bid is .20 but pays .06 per click.
Bidder 4:  Max Bid is .05 but pays .02 per click.
Bidder 5:  Max Bid is .01 and pays .01 per click.

Hopefully you are seeing a pattern here.  The truth is that you actually pay only 1 penny more than the person below you’s Maximum Bid.

But then why is it important to monitor bids you might ask if Google makes you only pay 1 cent more than the Max Bid of the person below you?

In the senario above the best value position is being in #2 because #2 is paying 30 cents less per click than bidder #1.   The bid gap difference between position #2 and #3 is only 15 cents.

So you can have nearly as many clicks as position #1 for over half the cost.  If you have 1,000 clicks position #1 is paying $510 and position #2 is paying only $210.  You are saving over half which means increased profit margins for your company.

But here a bidder can use a dirty trick to raise how much you are paying per bid with a little known technique which I call Bumping!

Let’s say you are Bidder 2 and you get used to paying 21 cents per click.

If Bidder 3 is savvy (and more and more bidders are) he could Bump up what you are paying. 

He/She can increase their Max Bid to 49 cents, while still only paying 6 cents per click. All of the sudden you are paying over double per click than what you were paying before.

With Google being more and more competitive this is happening more frequently and is used to cause you to over pay for your clicks, put you out of business or drop your position, so that they can take over position #2 for a lower cost than what you are paying.

To avoid having this happen to you, you really need to monitor all of your bids to make sure that no one is “BUMPING” you.  However, since everyone is always changing their bid prices over the many keywords you have, it is nearly impossible to keep up with monitoring this without a specific software…