Aboriginal Buying Group

For a promoter starting out they have to work hard and on a budget to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights. It is not easy building up a loyal following from scratch. Attracting enough people to fill even the smallest of venues can be a challenge for any up and coming band and those promoting the band shouldn’t miss the opportunity to establish a relationship with the audience that will continue beyond the end of the evening.

With a minimal outlay and a little thought online surveys will help the promoter gather valuable feedback and the opportunity to establish a long term relationship with their audience. Using online Survey Software a promoter can now quickly and easily create an online survey.

With an online survey a promoter can find out exactly:-

• who attended;
• what persuaded them;
• what they thought of the event;
• would they expect to attend again;
• would they recommend future events to their friends.

A good way to ensure a good response is to have a supply of business sized cards that are marked clearly with a slogan like “Feedback”, “Your opinion counts”, “Tell us what you thought”. Each card would display an address that points either directly to the survey or to a website where a link to the survey can be placed. The cards can be issued at the door with the tickets, or handed out among the audience and being the size of business cards they are small enough to be stuck in a pocket, purse or wallet. A small incentive may improve the response rate, perhaps the chance to win a free guest pass for a future event, a signed CD or T shirt.

Using the results from online surveys the promoter is able to:

• Obtain a profile of the audience
• Gauge the overall success of the event;
• Measure the effectiveness of different promotion;
• Receive feedback on the venue and facilities;
• Receive feedback on the act;
• Promote on a one on one basis;
• Build a targeted database for future events;
• Build a loyal audience;
• Link to merchandise and other promotions.

It takes considering effort to promote an event and only a little extra effort to use online surveys to encourage further contact and reap a number of short and long term benefits that contact will bring.

The following sample survey shows the feedback that could be used for a breaking band. Not only does it gather valuable feedback, but continues to promote the band, their recorded music and establishes the opportunity to encourage further contact.

Sample Feedback Survey

To view the summary results of the survey: Sample Survey Results

Many promoters starting out have to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights. It is not easy building up a loyal following from scratch. For an up and coming band a lot of effort can go into attracting enough people to fill even the smallest of venues and those promoting the event need to take every opportunity to establish a relationship with the audience that will continue beyond the end of the performance.

With a little thought and small outlay online surveys can be used to provide the promoter with valuable feedback and the opportunity to engage in further contact with the audience. Using online Survey Software a promoter can now quickly and easily create an online survey.

With an online survey a promoter can find out exactly:-

• who attended;
• what persuaded them;
• what they thought of the event;
• would they expect to attend again;
• would they recommend future events to their friends.

A good way to ensure a good response is to have a supply of business sized cards that are marked clearly with a slogan like “Feedback”, “Your opinion counts”, “Tell us what you thought”. Each card would have a web address pointing either directly to the survey or to a website where a link to the survey can be placed. Cards can be issued at the door with the tickets, or handed out among the crowd and if they are made the size of business cards they will be small enough to be slipped into a pocket, purse or wallet. Small incentives such as a chance to win a free guest pass for a future event, a signed CD or T shirt would help towards improving the response rate.

Using the results from online surveys the promoter is able to:

• Obtain a profile of the audience
• Gauge the overall success of the event;
• Measure the effectiveness of different promotion;
• Receive feedback on the venue and facilities;
• Receive feedback on the act;
• Promote on a one on one basis;
• Build a targeted database for future events;
• Build a loyal audience;
• Link to merchandise and other promotions.

Considering the effort that it takes to promote an event and the little extra effort required in using online surveys to encourage further contact and all the immediate and long term benefits that will bring – it really couldn’t be any easier.

The following sample survey shows the feedback that could be used for a breaking band. It not only gathers valuable feedback, but continues to promote the band, their CD and gives the opportunity to encourage further contact.

Sample Feedback Survey

To view the summary results of the survey: Sample Survey Results