Aboriginal Buying Group

What is it that lures people to place promotional fridge magnets covering their fridges?

This recent cultural development is reflected in the needs of two players – organisations and householders. One wants to push what they do…the other, to have info just at hand when they search things.

So, fridge magnets are now a very popular cult collectable

It began simply and has progressed to the colourful and shapely fridge magnet extravaganza that adorns the fridges of the world.

Promotional fridge magnets are a great way to keep in touchwith your clients! Whatever you’re selling; a fridge magnet with your branding, your company’s logo, motto and sales message on a home fridge or office filing cabinet is a tremendous place to be.

As personalized ‘tokens of goodwill’ they do their work day and night; that’s why companies use them. They capture the favour of the populace.

Naomi Klien spoke in her book “No Logo”, of the increasing commercialization of “space”. What was before without value now has a commercial or economic value, with a price to be paid. Nowadays, if it’s a “space” and people see it, then it has a commercial value and people may be prepared to pay a price to occupy that space.

Where our fridges were once pristine, uncluttered, spaces unfettered by commercial content, they are today, the heart of family life. After all, there is nothing more fundamental to the functioning of Western families than the fridge.

In a last minute world the need to have contacts handy - at the tip of one’s fingers, is vital. So now, the fridge has the magnet for the plumber, the local politician, the electrician, the local butcher, the car mechanic and many more. And beneath all these magnets are the bills to pay, the school notices, notes to loved ones and what ever else fills the life of the family.

So now the fridge has become the family’s filing system as well.

And so the fridge magnet romance has been consummated in a marriage that shows no sign of abating. Consequently, for those amongst us, who collect promotional fridge magnets, you can be assured of a ample and good supply of magnets way into the future.