Aboriginal Buying Group

Social Media is the “hottest” topic on the Internet today. If you’ve been thinking about getting on board, but don’t know where the platform is, let’s talk a little about the “Who, What, When, Where, and How” of social media and you, that’s “Who.” Then you can make a better decision about whether to add Social Media to your chiropractic marketing strategy.

Social media marketing is probably very much like, and totally unlike, any chiropractic marketing strategy you’ve considered. In the “very much like” category, you’d never consider trying any sort of marketing plan without making an effort to understand what it’s about and what you want to get from it. What are your goals? Once you’re clear about what you want, you’ll be more capable of using social media to your best advantage.

When you are ready to begin your social media venture, but before you start, you will need to make certain that you “own your name” on all the social media outlets, i.e., make sure that your name or the name of your clinic is attainable so that you can use precisely same name on every one of the social channels you decide to use. When you’re ready, there’s a service, which is entirely free, that will assist you with your search. That who is knowem.com. Knowem.com will research where your name is and/or if it’s available for use or not on a sufficient number of social media sites.

The next step, once you have all your social media accounts “locked up”, is to decide where you would like to be active. Starting with only a limited number of social media sites is best because, let’s face it, you have a clinic to run and patients to see. You won’t want to get involved in too many social media sites. How do decide which sites are best for you? Choose the social media site where the most action is, which are facebook, twitter, linkedin, and Youtube

What your social media activity goal should be is to build a real presence in your community. What is definitely ill-advised is for you to try to “sell” on your social media sites, that means don’t sell your clinic, don’t sell services or products, don’t sell anything! The objective of social media is for you to go out and network with the community. Of course, let them know what you do, but do it by becoming a participant. Social media works the same way as social networking offline. It is important to be clear on this point, people on social media do not want to be sold to! What might be helpful to think of social media sites like a neighborhood backyard barbecue. People are standing around talking about who they are and what they do, and then a participant asks you what you do. Or, maybe you start the conversation by simply stating, “Hi, I’m Dr. ____. The same kind of interaction applies with social media. “Work” your social media sites in the same way you’d work your offline networking communities, which is to say, answer the questions and concerns that get potential patients interested in the who that’s you!

The world of Internet marketing is changing as we speak. Learn how to take control of social marketing and you will take over your competitors.

Entrepreneurial hopefuls who are looking for ways to succeed in online business may finally have a more level playing field thanks to social media.

Reduced costs involved with social marketing and the ability to interact with customers easily through new technology and social media applications, make it possible for newbies to jump in and quickly become a trusted authority in a certain niche. This translates to more customers and increased profits in less time.

Believe it or not, before the implementation of social media, business owners worked so hard to get to the top, but were taken over by competitors. It is a new game now, and if you can learn the ins and outs of successful social marketing, you can dominate your market.

Attract and convert customers

One word can describe the best philosophy for getting clients: relationship. You must establish credibility and solid communication with all possible leads, thus making it easy to convert them into buyers.

How do you maintain such an important connection? The answer is to go where your customers are. Use simple online research to identify a number of social media sites where your customers hang out. To successfully build relationships, find where your niche market it located and what types of questions they are asking. When you locate these sites, participate in the current conversations. Asking questions, giving your expertise and becoming an active participant will give you a sense of belonging within your niche community.

To become a valued member of a group, all you need to do is communicate. Become the individual that is responsible for growing your business by establishing yourself as a industry expert. Now, you can, discretely, offer a supplemental link to your blog post or a product you are promoting.

Within the online community, it is important to forget about your selling tactic and concentrate on forming relationships that could eventually turn into leads for your business.

Create bigger profits

In order to maximize your profits, it is important to get past the mind-set of doing anything and everything for one sale. Aim to give returning customers your full attention. Altogether, a lot of your time and money is spent on transforming that only one customer, so make it count?

Customers need constant attention inorder to stay interested. Consider sending out a monthly e-newsletter to stay in touch with customers in order to keep you fresh in their minds. That way, when they think of something they need, they will come to you instead of the competitor.

Your marketing communication efforts need to be more than just a sales pitch. Learn to build a presence with your customers by giving them something they can benefit from like special reports or free sample chapters. By sharing with customers information they desire, you are further solidifying yourself as the authority on the subject in their minds. By doing this, your audience will remember your site and refer back to it when they need assistance.

Business marketing is so much more than it used to be. Use social media technology, rather than traditional advertising, to reach out to potential customers and increase your businesses bottom line.

Jorge Olson’s, “The Unselfish Guide to Self Promotion,” is a rare find among the multitude of self-help success books. This is not an “all about me” book like most others you will find on the market. Olson’s book takes you to a new adventure of self awareness in family, in life and yes, in business. Instead of just doing shameless self promotion in the traditional way, Olson will show you through life lessons that have catapult him to great success, happiness and self realization in business and in family.

I must admit that I approached reading “The Unselfish Guide to Self Promotion” with some apprehension. But, the title intrigued me enough to see if Olson could pull off the melding of these two utterly opposing thought processes … “unselfish” and “self promotion.” My apprehension dissipated in the first 25 pages as Olson masterfully wove in his early life lessons and the contrasts of growing up in Mexico with little and the opportunities that existed just across the US border in San Diego. Here, Olson set the tone for the remainder of the book by delivering his own “theory of relativity.” Yes, everything is relative based on one’s perspective, position in life, wants and needs. “Unselfish” means taking the time to understand that what’s relative to you can be quite different to each individual.

With the true meaning of “unselfish self promotion” being established in Part One, Olson devotes Part Two to delivering solid guidance and lessons to apply unselfish self promotion in every segment of your life - business, personal and community service. Again, stories and examples from Olson’s life prove to the reader that his approach is not only doable, it is truly a pathway to achieving one’s full potential - and doing so with integrity and caring for those around you.

Olson wraps up the book in Part Three with a comprehensive “toolkit” of advanced strategies to promote, market and network your way to selling yourself wherever you choose take your career and life. These are solid, proven strategies that target establishing a presence on the Internet right through to the in’s and out’s of public relations. You will discover Jorge’s amazing strategies on social media, social networking and internet marketing. You will be able to apply these strategies immediately in your business and personal life.

Take some time away from today’s stressful headlines on the economy and global challenges and spend some unselfish time on yourself. “The Unselfish Guide to Self Promotion” will not only give you a better handle on what’s “relative” to you, it will set your thinking and behavior in such a way that you will achieve all you want by helping others achieve that they want.

Jorge S. Olson is a self proclaimed eternal teenager! He is a keynote speaker and owns several businesses. He made it to CEO at the age of 28 and has worked with small companies and fortune 500 enterprises helping them with sales, marketing and strategy. Jorge S. Olson is the author of several books, his latest book is The Unselfish Guide to Self Promotion found in bookstores and online at Amazon.com or UnselfishPromotion.com.com

Neil Ducoff is author of “No-Compromise Leadership” (DC Press/January 2009), and CEO of Strategies, a Connecticut-based training and coaching company that teaches leaders and organizations how to live the no-compromise mantra. With experience of 38 years he is now a speaker, author and coach.