Aboriginal Buying Group

Promotional gifts are exceptional means for developing a business. In a world of competing messages searching for your attention, promotional gifts can get under the user’s cautionary manner. And this works in a most effective way when the gift offers a benefit to the recipient, ensuring viewing on a frequent basis of the logo, message, or offer of the company.

In the process of launching any organization, small gifts to clients are sound business.

One of the main reasons for the efficacy of business gifts for generating sales, is their capability of building goodwill. Along these lines, is the much underestimated drink stubby cooler .

When you have a target market composed of males, and trades occupations, then these can cooler can be a superb alternative.

With your message imprinted for the can cooler, it can be just your company business proposition to clients. For as long as the message is relevant to the user, then it will build brand presence which is good for future business.

Why promote with stubby holders

It’s now some 40 years ago, the printed stubby cooler arrived on the party scene unannounced.  They do well to deliver humor, fun and companies advertising messages to drinkers. And importantly they keep beers colder. They have found their way into popular use.

Event managers and promoters greatly value the benefits from promoting their event with them. The party can cooler has become a prime party accessory and an effective medium for business promotion – a win – win really.  The stubby cooler has considerable intrinsic value as an event souvenir; a great means for organizers to create awareness, event loyalty all good for the events success.

When looking for great value for corporate promotion, the can cooler has risen to some considerable prominence.

Need can produce this force that pushes us to invent new ways of doing things. Way back in 1972, Malcolm Lock, a South Australian entrepreneur, was under pressure. His achievements in the new field of wetsuit manufacturing, saw him encumbered with bins and bins of neoprene off-cuts to throw away, and all this was consuming money.

Malcolm was also a crazy surfer who in his leisure time imbibed the odd drink or two. On one social function, having drunk a few beers, he noted whilst holding a stubby how fast, his hand became too cold, and his drink too hot.

In one twinkle of genius, the stubby cooler was born. And in the very next second he envisaged the possibilities for advertising content, logos and mottos emblazoned around his new invention – and so was born the promotional stubby cooler.

At that time the promotional products business was very much in its infancy. Nonetheless, people understood, once the initial product outlay was spent, in essence, you receive “free advertising” for the whole life of the product. With every use, that stubby cooler is out there creating brand awareness for you, communicating your message, building customer loyalty and bringing sales.

The premiere production of promotional stubby coolers were made for JR’s Surf Shop in Adelaide, South Australia -  and to this day stubby coolers are a popular choice of promotional product.

From this innovative idea, a whole industry has grown to assist drinkers to drink colder beer. There are many variations to Malcolm’s original design; there are  lay flats,  long walled, single color printed, all the way to full color printing. And despite the elapse of time, the simplicity and functionality of the “original stubby cooler” design prevails.

There are doubtlessly many many drinkers everyday who have drank stone-cold beer for longer because of Malcolm’s creative streak.

As long as Australians’ want to enjoy a cold beer, the stubby cooler will be there

Today, Malcolm is taking a well earned rest from making wetsuits and stubby coolers though his “original stubby cooler” design lives on, such was the excellence of his idea.