Aboriginal Buying Group

Do you think it is easy to sell your items to mass retailers and national supermarket chains?It’s super easy to do!

How easy is it to sell products to retailers like 7-Eleven, Circle K, Chevron, AM/PM or Shell?  It is very easy!

How about to sell product to independent supermarkets, convenience stores, liquor stores and other smaller accounts?  This is very easy as well.

So what is the challenge?Manufacturers have a hard time selling their products to convenience stores?  Especially to convenience stores?  Convenience stores offer a particular challenge as many of them are independently owned; even those owned by 7-Elever and other chains are independently owned; so wholesalers and manufacturers have to sell store by store instead of selling to one single manufacturer that sells to 5,000 accounts.  Even large companies that sell to large chains like Wal-Mart have a hard time selling to smaller convenience stores.

There are more than 200,000 independent convenience stores in the USA, all waiting for new products.  Sales to these stores are done through wholesalers and distributors by region or even at a national basis to large c-stores. 

Distributors, Wholesalers and Brokers service these conveniences stores on a weekly level with a one step up to a three step sales approach.Up to 3 people will visit the account for every single sale of your product.  This is how this would work:

Step 1: A salesperson visits the store to sell a product. They usually visit from 20 to 30 stores per day.

Step 2: Once the salesperson makes the sale a truck comes in the next day with the product.

Step 3: Merchandisers come in and place the products on the shelves.

You can reach convenience stores by selling to wholesalers and distributors and even with sales brokers by marketing to them directly. You need to establish a good relationship with wholesalers and distributors that sell your product into retailers.

When you market to them don’t just send your sales sheet, specifications and pricing.  Please don’t tell them your product is the best, or the best looking, or the best tasting.  They don’t care!You have to show them how they will benefit from your product, show them how to profit. Make sure you tell your wholesalers how you will help them sell their product and support it in the retail stores. Trust me, the owners of the distributoin businesses will like that!

To sell your products into 200,000 convenience stores through wholesalers and distributors visit http://www.SellToConvenienceStores.com

Jorge Olson is an author, analyst and marketing expert.  He’s helped small and large business sell their products into hundreds of thousands of accounts.