Aboriginal Buying Group

The Internet has developed no end in the last ten years where seeing more and more video presenters on websites today. Its has evolved to being so much more than just sharing information it has become a living breathing network. This growth in Internet use and the advances in technology have begun to challenge the media industry, TV can now be viewed anytime, and any place online, the same with films and music. This has obviously added to piracy issues, but also opened up a whole new global market, which has caught the interest of advertisers.

Online marketing is worth big money, for a few key reasons:

TV adverts are only shown between programmes, whereas Internet adverts and banners are on screen nearly all the time. Giving businesses advertising much reach.

*The amount of people that can be reached is incredible. For example last year google had 1,118,000,000 view their advert that’s over 18 times the population of the UK.

*Targeting the right market is fairly easy, working out the markets interests and then placing adverts on the main sites of these interests can quickly aim the information straight into the segment the advertiser wants to reach.

Some sites such as myspace and facbook know that their users visit the site almost everyday to check their messages or comments and they know this regular traffic is worth a lot of money. Linking between sites is a technique less well known websites can use to gain traffic, by making a post on for example myspace which includes the web address to their site, owners can guide a section of myspace’s users towards their website and therefore boost their own traffic.

Some website owners have even used internet user’s mistakes to gain traffic. For example, each country has a prefix to their web addresses, the UK has .co.uk, America .com and France .fr. Cameroon in Africa has .cm and one entrepreneur came across a brilliant and highly profitable idea. He bought up hundreds of domains ending in .cm that sounded similar to their .com equivalents. By using user mistakes to gain traffic Kevin Ham made well over 2 million dollars!

Company owners are also starting to realise that text based websites don’t hold their audience interests for as long as needed. Website creators are attempting to combine web video production and website to create new, more interesting sites that not only entertain but more importantly sell. These website tour guides can greet site guests, show them round and help a company communicate their brand image and intentions. Not only this, but tests have proved that people stay longer on sites that feature a video tour guide rather than just text and user retention is highly important to potential advertisers.

As you can see the world of online sales and advertising is fast moving and constantly changing. The question is where will it go next and if you know then it’s definitely time to invest.

Having video content on websites is much more effective then standard text because it creates a visual interaction with the audience so there for the audience will receive instant information about the website video ad or services available. Video engages viewers more effectively than copy and keeps then on websites longer.

 There are various online presenters out there one example is Marino Olova who hosts a web show on youtube called too hot for words where people will ask her random questions and she will give them an answer however her unique selling point is her breast as you may see in her videos and this has attracted viewers to watch her productions as sex sells, because she has a mass audience who watch her productions she now receives funding form marketing sources such as google where they will post a links on her pages and will get a certain amount of money every time her videos have been viewed.

In the year 2008 it came to knowledge that internet marketing has surpassed television hence why itv had a loss of 600 jobs because they where not turning in enough revenue from advertisement to keep staff on. The reason why the Internet has had such an effect on advertisement is because companies can aim their product towards more of a direct audience. Hence they can place their products on a specific website either 1 of two things that there product suits the target audience which visit that site or website that is popular and has an large audience which visit the website, hence why youtube has taken the nation and advertisement world by storm as they have a mass audience going into millions. Video channels are really growing in numbers because producers can make good money through advertising.

The popularity with video based content such as you tube, facebook and myspace, is growing as people are interested in watching other peoples productions and load up their own productions for the public to watch, same with face book which is a social network site and myspace where you can upload your own videos for your friends and family to watch and also add comments expressing their opinions on what they think of the production.       

The World Wide Web started in 1991 and was mainly used to gain text-based information. Through the years the Internet has developed and now 2/3 of households in the developed world have Internet access. Since television became popular it has been advertisings main outlet. But now in 2008 the Internet has overtaken Television in terms of advertising revenue.

Television networks like ITV have had to make large cutbacks the latest being the Jeremy Kyle show. This is because less profit is being generated from ad income. The Internet has proven more popular to companies, to show their products because of the more practical targeting of audience are the Internet offers. Such as banners that can be applied to a very specific website that only a certain type of people go on that matches who the company want to know about their product or service.

Streaming video on the Internet has taken off massively in recent years, as the Internet became more of a past time as well as a valuable source for information. The main type of web video ad advertising is to put a 10 second add at the start of a popular video. For example at start of a sky sports highlights video there might be an advert for beer or a new car.

Web presenters are often you’d to keep people on a site and usually give some kind of information or tutorial of have to use a service or even the website itself, this may help people stay on a complexly structured website rather than leaving it after 20-30 seconds.

Sites like YouTube have taken off because it has brought all videos from different areas such as music videos, trailers, instructional videos and live performances. Previously you would have to visit separate sites to view the videos you wanted to watch but now it’s all under one roof. The problem with these operations is copyright which is now being cracked down on by YouTube and similar sites.

Our modern society has been gradually gaining technological progression since the idea behind a network super highway was put into working practice. As a result of this, the internet has become somewhat of a tool for ‘accurate’ information that many have now become fully dependant on as a prioritised source.

The internet has improved dramatically over the last decade and is beginning to gather more audience attention than the once popular programming broadcasts from television networks The internet has attracted more audience recognition through the use of a larger variety of entertaining mediums concerning computer graphics and video.

Video usage is one of the latest phenomenon’s, with hosting slowly becoming an essential feature for most websites in recent times. This has increased with the rise in popularity of such video hosts as YouTube.

Many find web video to be a type of visual aid, which proves beneficial more so for the current generations of pre-teens and young adults who, as a result of certain technological distractions, have less of an appreciation for the written word and a low maintenance of a decent attention span for long periods of time.

Companies are using video presenter in different ways depending on the target market and product or service being advertised/offered. Those offering advice on things such an editing techniques in programmes like Final Cut Pro often use videos to directly show users which buttons to press/tools to use, and how certain methods should be carried out. Audience members who may learn in this way find this beneficial as it allows them to use practical information rather than just written paragraphs.

Video hosting websites like YouTube serve as a good communication method, and can also give rise to fame for those who get noticed by well-known production companies; for example, online presenter Brooke Brodack posted comedic music videos as a hobby, only to be seen by Carson Daly of MTV. She now generates cash for her unique online video stylings.

With the advances, videos have now begun to become interactive, allowing viewers to select links and find yet more information than just what the video itself aims to supply.

Banners on web pages frequently use this method for advertising, allowing users to scroll over the area to reveal a larger section containing either an interactive feature or video corresponding to the small amount of information given on the banner initially.

This rise in video hosting has taken attention away from television, which was once the only technological deviation to supply videos of a high quality to a variety of audiences on a large scale.

Many terrestrial channels have already begun seeking opportunities to move their programming online, and resources such as BBC iPlayer and 4oD have now increased in content capacity.

Inevitably as technology increases, so too will the amount of new features on the World Wide Web, including the advance of video formulation, offering possibilities for more creative and inventive idea yet to be approved.

Marketing on websites over the last few years has become more powerful and effective than on television. Use of web video production makes the audience stay on the website for longer than they usually would. Having a moving image on a website rather than text is much more effective and the company will get their products noticed. In 2008 the web went past television in terms of advertising. Marketers where seeing that more people were using the Internet for information, and they wanted to get their products on these popular websites. Websites are mostly using video presenter, to keep the audience interested so that they would not click straight off the website. The videos may only last about a minute but it is a minute longer than they usually would and ore time for browsers to notice products. 

The Internet has grown rapidly over the years because you can get instant information about any topic. Sites like Wikipedia allow browsers to look up anything and pages come through about the topic. Advertisers target these kinds of websites because they n users will spend a greater amount of time on the website. They put their adverts down the side of the page hopefully trying to catch the attention of the person. Also the adverts would relate to the topic the users are reading about, for example if I searched football adverts to do with football like tickets and equipment could be shown. E-mail is a way of direct marketing where advertisers send E-mails to you regarding their product hoping it might interest you. 

Also trafficking is common on the Web where you click one website, and it takes you to another site. Things like this get annoying on the Internet but this is what it is becoming, just a massive way for revenues to get their products out there to the people.

Face Book has become one of the most popular social networking websites out there, and is making a lot of money from advertisers. The marketers know the majority of people that use Face Book are teenagers and young adults so they know the kind of stuff to advertise on there. Also on people’s home page they advertise products that relate to people interest and personality.

It is the same with the web video sharing website You Tube. When people are watching videos on video sharing sites, adverts are on the side of the screen so advertisers know that people spend a alot more time on videos so there is more time for their products to get noticed. Also again the advert would relate to the video the person is watching.

The internet has become the main source for advertising and it is predicted to stay that way in the future.