Increase Click-Thru Rates

 

 

Attention Smart Copywriters: How to Double Your Sales By Changing Only ONE Word…

 

Quick question. Which Adwords ad out-pulled the other by almost

double?

1: Easy Self-Defense
For Ordinary People
Fast Personal Protection Training

2: Simple Self-Defense
For Ordinary People
Fast Personal Protection Training

If you look close you’ll see the ads are exact - except for the word “easy” and

“simple”.

So which one is the winner? More importantly why did it win? Go ahead - take

a minute to think about it - I’ll wait.

Drum roll please………..

THE RESPONSE RATE:

1: 0.6% Click Thru Rate

2: 1.1% Click Thru Rate — almost double!

“Easy” Self-Defense, to “Simple” Self-Defense.

So what’s the difference?

Rhythm and Cadence. Read this out loud and you‘ll hear the difference.

 

Simple Self-Defense
For Ordinary People
Fast Personal Protection Training

Hear the “Simple” with “Self”.

Not only is this important in getting more click thru’s but absolutely vital

in your long copy ads!

It’s not enough to get people to read our entire letter… we want them

to get lost in it. Be excited -enriched - eager to take in everything

we say and buy now!

In my copy - people tell me all the time, “Shaune, it just didn’t ‘feel’ like I

read 8 pages of copy” - but they do… sometimes it’s a lot more.

That’s what copywriters mean when they talk about the “grease-slide”. Sadly

they never really tell you how to accomplish it.

 

But fear not, because I’m about to show you with this example…

Here’s how to combine 3 or 4 elements and accomplish a fast and furious

greased-slide in your own copy…

This is part of a headline triad. Written by a student in one of my past copywriting
coaching programs. It uses:

- Rhythm and Cadence -
- Power of 3 -
- Ellipses with a Crescendo -

This is for a Fertility Doctor. Keep in mind you CAN’T use hype in
this market. You have to be sensitive and use gentle persuasion - or what

I call Indirect Persuasion.

               There is A Doctor Who Will Listen. Dr Tina Will…
                Hear Your Concerns - Answer Your Questions
                             And Help You Become Pregnant.

Can you hear the rhythm in that?

It’s short - crisp and helps with what I call
“The Speed of The Read”.

The reason?

- The “ear” and “er” and the end of “Hear” and “Answer”.

- “Your” in the middle of both phrases in the middle line.

- “ns”: at the end of “Concerns” and “Questions”.

It gives it a really nice rhythm don‘t it?

One word of warning: If you do this too much, it’ll sound like poetry.

As you know we are NOT writing poetry!

All we are doing is increasing the “Speed of The Read”. So
people will actually read - get - and take immediate action in

our sales messages.

 

So use this technique “sparingly” throughout your copy and watch

your response and profits soar!

 

I use many other unique techniques that nobody else teaches in my 12 week copy coaching program. You can get a taste with this free upcoming teleseminarand find out what it takes to be a copywriter in these tough economical times.

 

Copywriting Secrets Exposed

 

 

A 10 Minute Secret and Two More That Gives You An Instant Advantage Over Other Copywriters… Even if they‘re better!

Let‘s get right to it. As of now I have five writers on my staff. I charge $19,000.00 for a long copy sales letter plus a % of gross sales.

 

And the truth is we can’t  keep up with the demand! Turning down 8 out of every

10 projects is a given. So what’s my secret?

 

Actually there’s several - but here’s three that will help you achieve success much quicker…

Number One: Have someone else read your sales copy out loud.

 

It’s that simple. Print two copies of your draft. Give one to a friend or

family member. Sit across from them with a pen, and your copy in hand.

They read - you listen - WITHOUT stopping or interrupting them.

 

If they stumble - get stuck or don’t get something - you have a problem.

 

Simply mark the problem areas as they continue. After, you can go back

through and fix your letter. This is a sure way to take your copy up a notch

or two within 10 minutes!

 

Number Two: Write winning letters out by hand.

 

Do Not type them! You get a comfortable pen and a yellow legal pad. Print

the winning letter and begin writing it out longhand.

 

Just be sure it was a winner that pulled - or is pulling in great response.

 

Here is a letter you can start with. It’s one of mine and I assure you it is a

winner…

 

www.dynamicresponsemarketing.com

 

This will imprint what it’s like to write world-class copy. You get a sense of

the flow - concepts - positioning of elements - headlines - calls to action - the

offers - the perceived value and much more!

Number Three: If possible be the target audience.

“Target audience to target audience” is the strongest copy you can write.

This is where it really feels personal, like you’re really talking “with” them

because you are one of them.

Brian Keith Voiles is a million dollar copywriter - who I now have a
joint venture with.

During an Intimate Interview we did - he told me he has a piece of copy
that will mail over 4 million pieces every year… possibly for the rest of his life!

He said, “But you know Shaune, I CHEATED…do you want to know my secret?”

I said, “Of course Brian…”

He said, “I was the target audience for the product.”

 

Here’s the problem though: Usually you will not be a part of the target

audience. And it’s simply not something you can fake!

The only way I know to quickly “get there” is by conducting Intimate

Interviews with a few people from the target audience.

By doing so creates all those nuances that are hidden below the surface

of successful target audience to target audience copy. Like…

- Connection
- Believability
- Lower Resistance
- Real Life Tid-Bits
- Real Life Events

- Hidden Desires and Objections

ALL the elements that make the copy really pull. Not simply just a well-crafted
sales message.

Talking target audience to target audience - you’ll also find you don’t have to explain as much because you know they understand. You begin to say something of importance in 1 sentence - versus 4 or 5 like most copywriters do.

 

By doing this your market won’t say, “You’re just trying to sell me.”

So abbreviate your language - express understanding…compassion…empathy…

 

Quickly learning how to conduct your own Intimate Interviews will help you

do these things and much more.

All will have a profound effect on your response rate. Besides the important

fact that your copy will read much faster!

 

In my copy coaching program you will learn how to do your own Intimate Interviews and quickly become ‘one’ with your market. That alone can, and has,  resulted in six figure incomes from many of my students.

 

But you’ll also learn many unique techniques only I teach. Just by ‘positioning’ yourself correctly — or using indirect persuasion — can take you from a complete newbie to high paid direct response copywriter in just 12 weeks! But there’s more - lots more.

 

Find out how YOU can uniquely position yourself — in a market with lots of room at the top — by registering for an upcoming free teleseminar. 

In the meantime, start applying the three copywriting techniques outlined above. They may sound simple — but the most powerful techniques usually do.